Visa Inc. announced the launch of Visa Developer, a milestone that transforms the world’s largest retail payments network to an open platform that will drive innovation in payments and commerce. For the first time in the company’s nearly 60 year history, software application developers will have open access to industry leading payments technology, products and services by Visa.
„The new Visa Developer platform is designed to help financial institutions, merchants, and technology companies meet the demands of consumers and merchants, who increasingly rely on connected devices to shop, pay and get paid. At launch, the new platform will offer access to some of Visa’s most popular payment technologies and services including account holder identification, person-to-person payment capabilities, secure in-store and online payment services such as Visa Checkout, currency conversion and consumer transaction alerts. Visa plans to provide access to more of its payment capabilities over the next year.”, according to the press release.
“As the leader in payments we have an opportunity to transform global commerce by opening-up access to our global network and supporting our clients, industry partners and innovators in their pursuit of creating new, easier and more secure ways to pay,” said Charlie Scharf, chief executive officer, Visa Inc. “Visa Developer represents not only a new access point to our network, but a new distribution platform for Visa products and services globally.”
Over the past few months leading financial institutions, technology companies, and start-ups have participated in beta trials of the new Visa Developer platform and many have already created innovative prototype applications using Visa technology.
The creation of the Visa Developer platform has been a multi-year initiative led by Visa’s global product and technology teams. The team is transforming Visa’s payment products and services into application programming interfaces (APIs), standard technology used by developers for building software and applications. Key attributes that differentiate Visa’s global developer program include:
. A globally accessible developer portal offering an easy way to search Visa’s extensive suite of payment products and services.
. An open platform that provides access to hundreds of Visa APIs and software development kits for some of Visa’s most popular payment products and capabilities.
. A testing sandbox that offers application developers a plug and play experience, as well as access to Visa test data.
. Visa Developer engagement centers that are designed to foster collaboration and co-creation with application developers in key markets like San Francisco, Dubai, Singapore, Miami and São Paulo.
“We are unbundling Visa’s full suite of products and services and giving developers open access to the underlying payment capabilities,” said Rajat Taneja, executive vice president of technology, Visa Inc. “We believe this will lead to the creation of entirely new commerce experiences with Visa technology integrated to enable greater security, scale and convenience when it comes time to pay. When you add the ability to distribute those new experiences across Visa’s global network, you can see why Visa Developer will become the preferred playground for developers everywhere.”
Visa’s vision for its global developer engagement program includes the creation of a marketplace that enables thousands of financial institutions, millions of merchants and technology companies to collaborate, share and search for innovative digital commerce applications and services.
„Banks and collaborators in the FinTech industry that are committed to delivering customers faster, more efficient and secure financial services need to test, learn and deploy new ideas quickly in order to remain competitive,” said Dominic Venturo, chief innovation officer at U.S. Bank. „Collaboration is key, and the developer portals and tools offered by Visa enable U.S. Bank to bring new ideas to reality for our customers more quickly and with less development investment than traditional approaches.”
„Dupa ce oamenii creeaza un cont PayByFace si au adaugat cardul, selfi-ul si PIN-ul, si au avut un pic de curaj sa se duca sa incerce, daca au incercat o data plata prin recunoastere faciala nu mai folosesc altceva (n.r. ca modalitate de plata). 80% dintre ei numai asta folosesc. Le place la nebunie.”
Afla aici rezultatele in adoptia platii prin recunoastere faciala.