UnionPay cards accepted at Alpha Bank Romania’s POS Terminals

25 septembrie 2020

Alpha Bank Romania and UnionPay International (UPI) jointly announce that global UnionPay cardholders are now able to pay with their cards at the POS terminals across Alpha Bank Romania’s network. With this agreement, Alpha Bank Romania becomes the first bank in the country to accept UnionPay cards at its POS terminals.

This is an extension of the previous, May 2019, agreement between Alpha Bank Romania and UnionPay, whereby UnionPay cards were accepted across the Bank’s ATM network in Romania. Now, UnionPay cardholders can not only withdraw cash from the Alpha Bank Romania ATMs, but can also make payments at more than 4,000 merchant locations across the country.

With over 8 billion cards issued accumulatively in 61 countries and regions worldwide, UnionPay now serves the world’s largest cardholder base. Currently, 15 out of 17 CEE countries and regions accept UnionPay cards. Meanwhile, cardholders can use their UnionPay cards at 90% of countries and regions in Europe.

Being the first international bank entering Romania, Alpha Bank Romania is a major player in the Romania’s payment industry and is our significant partner here. We are very glad to launch POS acceptance followed by ATM acceptance service together with Alpha Bank. This will benefit our cardholders and enhance local merchants’ service capacity to global customers as well,” said Wenhui Yang, General Manager of UnionPay International Europe Branch.

We are very happy to be the first banking partner in Romania of UnionPay International, which is rapidly expanding its footprint in major European countries and regions. At the same time, we are delighted to provide new value-added services to local merchants and contribute to the increase of the overall attractiveness of various Romanian destinations. Now, every merchant with a POS from Alpha Bank Romania can immediately accept secure and convenient transactions from UnionPay cardholders.” said Mr. Cristian Dragos, Executive Vice President Retail Area, Alpha Bank Romania.

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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?