Google is sharing new tools that make transactions more seamless and secure, and providing a trusted home for payments and identity credentials. The new features includes the expansion of digital ID capabilities in Europe and a direct checkout experience that brings payment credentials from Google Wallet directly to merchant checkout pages people.
During the years, Google Wallet have evolved into a secure digital home for payment credentials, IDs, receipts, loyalty passes and more. Wallet gives consumers control over their data while enabling seamless, secure transactions. Now, Google announces updates „that make Wallet even more accessible and useful for consumers and retailers” – according to a company’s blog post.
Expanding privacy-preserving features
Digital IDs in Google Wallet allow consumers to prove their age and identity in a safe and secure way, and Google is bringing this capability to more people.
„Following our recent digital ID launches in Brazil, India, Singapore and Taiwan, we’re now planning to bring ID passes to select European Union member states this summer.” – says P.J. Linarducci VP, Product Management, Consumer Payments at Google.
He continues: „We’re expanding in other ways, too, working with trusted private issuers to support digital age credentials, starting with Sparkasse Bank in Europe. We’re now giving Sparkasse customers an easy and secure way to prove their age in Google Wallet, so they can show they meet age requirements without revealing personal information, such as their name, address or date of birth. This helps ensure companies engage with customers in age-appropriate ways while keeping sensitive user information private. We’ll bring this capability to more issuers and customers in the future.”
Streamlining a secure checkout experience
Every day, people pay online with the GPay button and use autofill for easy checkout. Today, Google is giving them another secure way to pay with the new Google Pay direct checkout, „a streamlined experience that brings payment options from a customer’s Google Wallet right to a retailer’s checkout page”.
„Google Pay direct checkout gives shoppers convenience and peace of mind while providing brands with a turnkey checkout solution. It’s available today for select merchants that use Airwallex and will soon be available to those that use Adyen. We plan to scale this capability with partners worldwide.” – according to Linarducci.
When shopping on many European sites, consumers are often subjected to complex security processes after they click “Place order.” These require extra steps, such as entering a one-time passcode or validating their identity on another site. But security shouldn’t come at the cost of convenience.
„Our updated Secure Payment Authentication (SPA) feature streamlines those steps, while getting an even higher level of security. It helps businesses meet regulatory requirements without breaking the shopper’s flow. Our testing found that the SPA feature decreased authentication time by 50% and increased conversions by 3%. We’ll roll out this solution with Visa, Checkout.com, Autopay and Adyen in the U.K. and Poland in the coming months.” – Linarducci explains.
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