IDEMIA provides translucent contactless payment cards. It’s is a first in Asia Pacific.

31 august 2021

IDEMIA, the global leader in Augmented Identity, has been selected by mixi to create „the first translucent physical card” for its invitation-only mobile wallet service 6gram that can be used at domestic and overseas Visa member stores, according to the press release. IDEMIA furthermore provides its Card Connect technology to bring about „a faster and more convenient user payment experience”, the company says.

Launched in Japan, the 6gram Real Card is a physical VISA contactless prepaid card connected to 6gram user e-wallet accounts. The card harnesses IDEMIA’s extensive card personalization technologies that give the card a unique transparent look so that cardholders can see through it. Instantly recognizable, it is a payment card first in Asia Pacific.

The card has both opaque and transparent parts that together make for a stunning look. The card body follows standard opaque card body specifications. The card works for retail payments and ATM machines based on infra-red ink.

„IDEMIA is committed to providing smarter payment solutions that cater to the needs of an ever-evolving global payment landscape. We are proud to work with mixi’s 6gram to create an innovative payment product so that their Japanese customers enjoy a more versatile, robust payment experience while also boosting their brand. We will continue to find global clients and upgrade our payment expertise to build solutions that transform the way customers and businesses worldwide approach payment.” –
Nezu Nobuyoshi, IDEMIA Japan Sales Vice President.

The 6gram Real Card also taps into IDEMIA’s card activation technology called Card Connect, that gives consumers advanced banking functionality including easy card activation and customer authentication.

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In May 2021, IDEMIA successfully launched its first banking card in Japan, which complies with the JIS2 standard and is certified by VISA, JCB and other large payment brands.

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Mihai Draghici – CEO PayByFace

„Dupa ce oamenii creeaza un cont PayByFace si au adaugat cardul, selfi-ul si PIN-ul, si au avut un pic de curaj sa se duca sa incerce, daca au incercat o data plata prin recunoastere faciala nu mai folosesc altceva (n.r. ca modalitate de plata). 80% dintre ei numai asta folosesc. Le place la nebunie.” 

Afla aici rezultatele in adoptia platii prin recunoastere faciala.

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?