Global point-of-sale device (POS) shipments are expected to reach 270 million units by 2025 with a CAGR of 19%, according to Counterpoint Research’s latest “Global POS Market Tracker and Forecast”.
COVID-19 did have a negative impact on the global POS market as most of the retail shops were closed due to lockdowns in 2020. The hospitality sector witnessed a steep decline in shipments due to curbs on outdoor travel across the world during the pandemic. However, healthcare, warehouse and related O2O commerce saw rising POS shipments to ensure better patient and inventory management. Further, rising consumer awareness on cashless transactions, favorable government policies, and technological advancements are invigorating the POS terminals market with newer form factors and capabilities.
Commenting on the market dynamics and competitive environment, Vice President, Research, Neil Shah noted, “Chinese players are dominating the global POS market with 8 of the top 10 vendors hailing from China. However, all major regions are focussing on creating local POS supply chains. At the same time, we expect Chinese brands to increase their international presence to avoid losing market share due to the home market becoming mature. We believe the market is quite fragmented today but will see more consolidation over the next couple of years. Pax, New POS and Ingenico continue to lead the market in terms of shipment volumes.”
Global POS Market Share Landscape
Source: Counterpoint Global POS Market Report, August 2021
* Represents shipments for Ingenico brand only, Worldline group is tracked separately
Pax, with its robust supply chain, manufacturing facilities and R&D capabilities, will remain in a leading position in the global POS market, driven by a strong presence across China and Latin America. Moreover, a balanced portfolio across various connectivity technologies helps Pax widen its opportunities geographically.
Pax is coming to the international conference Banking 4.0 and will be represented by Panagiotis Chalkias – Managing Director, Transaction Systems. The company is the Master Distributor of PAX Technology for SEE, Russia & CIS.
New POS, the second-largest player, is focused more on 4G and non-cellular POS terminals. Smart, portable and multilane POSs are the top product categories offered by this brand.
Ingenico continues to be one of the leading brands across multiple Western markets. Its acquisition by Worldline group will bump up its market share and position.
Other important players such as MoreFun and Tianyu have a strong presence in China. Verifone and Ingenico capture nearly two-thirds of POS shipments in India. Verifone is also leading in the North American POS market.
Commenting on the future landscape, Research Analyst Soumen Mandal noted, “China dominates the global POS market and its market is fast becoming mature. Going forward, India will become the fastest-growing market (+38% CAGR) driven by the digital transformation of retail and rising consumer preference for online transactions. The rapid urbanization, globalization of employment and rising travel will foster the development of the POS market in hospitality segments. However, retail will be able to hold its top position in this market based on strong performance across India and Latin America. The rising use of POS terminals in the transportation, government, education, banking and ride-hailing sectors is expected to open new application areas.”
Global POS Market Forecast Insights
*Notes: NAM – North America, LATAM – Latin America, MEA – Middle East Africa, RoW – Rest of World
Key trends
. 4G will evolve as a dominant technology driven by the smart POS terminals growth.
. Data security concerns, high maintenance costs and checkout-free offline retail model will be major challenges for the POS market.
. However, artificial intelligence (AI) and machine learning (ML) integration in POS terminals for fraud detection and prevention, integrated customer loyalty programs and dematerialization of cards is driving this market.
. mPOS devices with large displays and near-field communication (NFC) features are the latest trends in this market.
. With more regulatory encouragement and the young generation’s aversion to carrying cash, the global POS market will see more growth in the coming years.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
