MasterCard – start in competitia pentru desemnarea aplicatiei mobile de shopping a anului 2013

5 decembrie 2012 – De astazi, MasterCard lanseaza o noua competitie care urmareste sa identifice cele mai bune aplicatii mobile de shopping din noua tari din Europa Centrala si de Est, Rusia si Turcia. Aceasta initiativa va recompensa performerii si va prezenta aplicatiile inovatoare din spatiul shopping-ului mobil.

Cele noua tari care vor participa la competitie in 2013 sunt: Cehia, Croatia, Ungaria, Polonia, Slovacia, Slovenia, Romania, Rusia si Turcia. Premiile MasterCard pentru Aplicatii mobile de Shopping vor desemna cele mai bune aplicatii, care permit utilizatorilor sa vizualizeze si, optional, sa achizitioneze produse sau servicii. Aplicatiile mobile deja disponibile in limbile oficiale ale celor 9 tari unde se desfasoara concursul pot fi inscrise in competitie, daca exista macar pe una dintre aceste platforme: iOs, Android, Windows Phone.

Aplicantii vor fi evaluati si selectati de un juriu international independent, format din experti renumiti in tehnologie, din tarile participante. Din Romania, in juriu este un singur reprezentant in persoana domnului Victor Kapra. Mai multe informatii despre numele si profilul lor profesional, precum si despre selectie si criteriile castigatoare sunt disponibile aici: http://mmsaa.mastercard.com.

Primele trei aplicatii din toate cele 9 tari participante, ca si primele trei aplicatii din fiecare piata vor primi un trofeu, un certificat, precum si dreptul de a folosi titulatura si logo-ul „Castigator al Premiilor MasterCard pentru Aplicatii Mobile de Shopping, 2013” in comunicarea lor, pe parcursul intregului an. Castigatorii vor fi anuntati in primul trimestru din 2013.

Bella Stavchansky, Presedinte al Regiunii HGEM (High Growth European Markets), pentru MasterCard Europe a declarat: „Regiunea HGEM este in top in materie de inovatie si adoptie a noilor tehnologii. Premiile MasterCard pentru Aplicatii Mobile de Shopping reprezinta un mod foarte bun de a recunoaste munca impresionanta care contribuie la simplificarea comertului pe mobil pentru toata lumea. Ma bucur ca in 2013 competitia va avea loc in noua tari – toate active, dar diferite – si va incuraja proprietarii de aplicatii sa se inscrie in concurs. Acesta ofera informatii interesante pentru consumatori, ca si pentru industriile de plati si retail.”

Proprietarii de aplicatii pot intra in competitie completand un formular de inregistrare si trimitandu-l organizatorilor pe email, la adresa mmsaa@localtime.hu, incepand cu data de 5 decembrie, pana pe 10 ianuarie 2013.

Update

Applications that cannot participate:

• Technical aids not linked to merchants, such as shopping lists, code scanner applications etc.
• Applications that offer payment, as their predominant feature.
• Applications involving nudity, pornography, gambling or any illegal activity or content.

Based on the above criteria the Organizer is entitled to exclude any participating application.

Judging criteria:

Jury members review participating applications based exclusively on publicly available information as well as hands on testing of participating applications.

The Organizer defines three main criteria for jury members to base their judgment upon:

1, Visual and Design

• platform integrity
• platform integration
• third party solutions
• colours and buttons
• seamless navigation
• performance issues
• pixel perfection
• icon

2, Usability and Experience

• ease of use
• learning curve
• tutorial
• button positions
• readability
• localization
• depth of menu (steps)
• network dependency
• device compatibility

3, Function and Usefulness

• supply real demands
• plenitude
• complexity of options
• granted advantage
• simplified process
• availability
• capable of opening up new demands

Ranking:

Jury members evaluate each participating application on a numeric scale of 1 (poor quality) – 100 (excellent quality) in each of the three criteria. Accumulated points given by all jury members results in the total number of points received by every participating application. The Organizer aggregates the total points in a database and calculates the final ranking. The winner is the participating application that receives the most points.

According to the total points received by the participating applications the Organizer will announce the top three winners in each participating country as well as announcing the regional top three winners from all participating countries.