PicPay has just launched a first-of-its-kind experience, enabling customers to access their financial information directly through ChatGPT, with secure authentication and natural language interactions. Now customers can check their finances in plain language, right inside the assistant. No extra cost. And it works no matter which ChatGPT plan you’re on. But there’s a limit in this first phase: consultation only. No transfers, no payments through ChatGPT. You can read your money. You just can’t move it.. yet. Access will be gradually released through a VIP list and is unprecedented in its category.
PicPay announced that is now offering a plugin for ChatGPT, the first of its kind in its category, allowing customers to access financial information through the generative AI platform. “With this new feature, users will be able to access their PicPay account information directly in ChatGPT through a PicPay plugin, using natural language commands after secure authentication within the app itself. This initiative represents a new model of interaction between customers and financial services based on generative artificial intelligence.” – according to the press release.
Access will be gradually rolled out through a VIP list for clients, free of charge and available to Android and iOS users. The feature will be available to ChatGPT users, regardless of their platform subscription plan.
Currently, the experience is focused on financial consultations and monitoring, without transactional execution. To connect your account to ChatGPT, simply search for PicPay in the “Plugins” tab and follow the connection steps.
Among the available features are:
. Check your account balance and piggy bank balances.
. Viewing outstanding invoices
. Investment consultation
. Viewing active cards
. Access to the list of favorite Pix payments.
. View recent releases
. Preview of upcoming releases
Customers will be able to ask questions such as:
“What is my available balance?”
“Do I have any bills due this week?”
“What expenses are planned for the coming days?”
“With generative artificial intelligence, we are taking another step towards transforming customers’ relationship with their financial lives, bringing the PicPay experience to the digital environments where users already are and creating simpler, more natural, and contextualized interactions,” says Eduardo Chedid, CEO of PicPay.
The plugin uses OAuth authentication, in which the user is redirected to the PicPay app to confirm their identity and authorize access to specific data — such as balance and transaction history. All data exchanges follow PicPay’s security standards and comply with the LGPD (Brazilian General Data Protection Law). The connection can be disabled at any time by uninstalling the PicPay app from ChatGPT.
PicPay also debuts advertising on ChatGPT
Beyond its financial services, PicPay is also among the Brazilian brands advertising on ChatGPT, in an initiative that combines communication, service, and experience in the same digital environment. The campaign is being developed with BETC Havas, which is participating in the ChatGPT advertising pilot in Brazil.
The campaign’s goal is to present relevant information while people explore possibilities, compare alternatives, and make decisions on ChatGPT. The ads are clearly identified as sponsored content, appear separate from the responses, and do not influence ChatGPT’s responses.
Generative AI and the future of financial interaction
The transformation brought about by Pix has helped include millions of Brazilians in the digital financial system. Now, artificial intelligence is ushering in a new phase. Beyond enabling digital transactions, AI has the potential to help people better understand their financial lives and make more confident day-to-day decisions — from comparing offers and identifying better returns to understanding credit terms, negotiating services, and avoiding unnecessary costs.
“In recent years, the financial market has made great strides in inclusion and access. We believe that artificial intelligence will play a key role in making financial life easier to understand and more conscious for millions of Brazilians, especially for those who have been included more recently or young people who are just beginning to manage their money,” says Chedid.
PicPay’s presence on ChatGPT represents precisely this advancement: transforming the banking experience into something more conversational, intuitive, and contextual, reducing barriers and simplifying complex financial interactions.
Marcel van Oost, the founder of Connecting the dots in FinTech, commented: “The bigger shift is hard to miss: the app is no longer the destination. The place you already are becomes the interface.”
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With 13 years of history and over 68 million customers, PicPay is one of the leading digital banks in Brazil. Founded in Vitória (ES), the company pioneered instant peer-to-peer transactions and the use of QR codes, years before Pix, and today offers a complete portfolio of financial and non-financial products and services for individuals and entrepreneurs, integrating payments, credit, investments, insurance, and consumer and convenience solutions in a single application. PicPay ended the first quarter of 2026 with R$ 3.5 billion in revenue and adjusted net income of R$ 169 million, with R$ 134 billion in total transaction volume (TPV) and 44.3 million active customers, in addition to maintaining a prominent position in generative artificial intelligence and Open Finance initiatives.
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