Open banking strategy – what can customer-centric banks do? Buy a platform specialized in online sale of used cars to individuals. Of course.

15 decembrie 2020

Societe Generale Group announces the acquisition of Reezocar, a French platform specialised in the online sale of used cars to individuals.

Reezocar will be able to offer its customers a more complete offer around the use of a recent or second-hand vehicle, in particular in financing and insurance, and to rely on the strength of Societe Generale to accelerate its development in France and internationally.

„Societe Generale is pursuing its open banking strategy, focused on customer centricity, by offering ever more innovative services to bring value to its customers and partners,” the company said.

Reezocar is one of the leading digital platforms in France supporting private buyers looking for a used vehicle from major European markets, including France. A motorist services platform, Reezocar offers a unique customer experience through an end-to-end digital journey, from research to vehicle delivery. 

The start-up, with six years of activity, offers a catalog of 7 million vehicle listings in France and Europe and records a constantly growing number of monthly visitors to its platform, from 1 million in 2018 to over 2 million today.

Unlike market practices, Reezocar does not have a stock of vehicles and can therefore place itself 100% on the customer’s side in its journey. By combining human and technological expertise, Reezocar offers a strong value offering that places the company among the most innovative start-ups in the automotive sector.

Two years after the acquisition of a stake by CGI Finance, a subsidiary of Societe Generale and # 1 among independent car dealers, this new step accelerates the existing partnership and the potential for synergies with the Group’s businesses.

„This transaction further reflects Societe Generale Group’s ability to support the profound changes in automotive and financial services consumption, to offer ever more innovative services to its customers and to bring value to its partners and their customers,” according to the press release.

Societe Generale, first French bank to have acquired a FinTech in 2015 with Fiducéo, and more recently with Shine and Treezor, confirms with the acquisition of Reezocar its major role within the ecosystem and its ability to collaborate with startups.

For Claire Calmejane, Chief Innovation Officer of Societe Generale Group: “Reezocar’s platform business model, its innovative positioning and the quality of its offer appealed to us because it strengthens our customer relationship promise. Synergies with our different businesses are numerous and allow us to go further in our Open Banking strategy.”

“Reezocar’s mission is to simplify, secure and streamline the customer journey in order to offer the best possible shopping experience. We are proud to join Societe Generale Group and to pool our know-how to continue our development. Tristan Pillon together with us and the whole Reezocar team are committed in this new stage in our history. Our ambition is to provide our customers with an enhanced offer and to continue our strong growth”, explain Laurent Potel, co-founder and CEO, and Vincent Deboeuf co-founder and CTO, of Reezocar.

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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?