Spain becomes the fourth European country offering MasterPass™ services to financial institutions, merchants and consumers. Banks and financial institutions will be able to offer their own branded digital wallets that extend and enhance their own consumer relationships.
The digital payment solution from MasterCard, MasterPass, is now available in Spain thanks to the agreements reached with several financial institutions and merchants across the country. Main Spanish financial entities are already working in the development of MasterPass to offer their clients this new digital payment solution that enhances the shopping experience, both online and in physical stores.
Currently over 30,000 merchants globally already accept the option to make online payments with MasterPass, according to the press release. From now on Spanish consumers will also be able to use this service to make purchases from any electronic device in thousands of online stores all around the world. Merchants including Rakuten.com in the United States, Boots.com and Lastminute.com in UK already accept payments through MasterPass. In Spain, eDreams, Logitravel and Atrápalo are some of the first online merchants that are working to introduce MasterPass to their shoppers.
“Consumer habits are changing radically and online purchase volume is growing rapidly, and not just through personal computers or laptops,” stated Ovido Egido, Country Manager for MasterCard Spain. “The current technology revolution and the proliferation of smartphones and tablets in our country mean that any device is becoming a shopping device, as highlighted by a research published by the Online Business School that stated that mobile commerce already represents 11% of online commerce in Spain. In this context, MasterPass becomes a digital payment solution with great potential for merchants, consumers and financial institutions.”
After its launch in the UK, followed by recent announcements in Italy and Sweden, Spain becomes the fourth European country to offer MasterPass services. MasterPass is available in the USA, Canada and Australia, and was recently announced in Brazil. Throughout 2014, it will arrive to several other markets around the world.
„Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”