Credit card giant MasterCard is to conduct its first pilot of QR code technology for making payments via a mobile phone. The pilot of the company’s QkR mobile application will take place in Australia in cooperation with upmarket La Premiere Hoyts cinemas and local financial institution Commonwealth Bank. The app enables cinema goers to order food and drinks from their cinema seats using a smartphone. The service will be piloted for several weeks at a number of Hoyts cinemas starting this month. Users equipped with an iPhone or Android handset can download the QkR app. Purchases are delivered directly to users’ seats.
In addition to the QC code-based app, MasterCard has worked with Commonwealth Bank on peer-to-peer payments between mobile phones and allowing users to make NFC-based payments at PayPass terminals using their handsets. Previously MasterCard demonstrated its QkR app at an event in New York. In addition to the more straightforward trial in Australia the card giant has also talked about innovative uses such as incorporating hand gestures into the app.
„For more than a week now, ScoreRise enrolls daily hundreds of users through an innovative facial recognition interface. Enrollment takes less than a minute and it does not require presence of a human operator or video recording. And, of course, it stays fully GDPR compliant with help from Reff & Associates and Deloitte Romania.”