Lidl may introduce its own payment solution as it conducts trials in Spain, according to. The discount grocer confirmed in an email to
internetretailing.net that it was evaluating how customer payments might be integrated into its existing mobile app Lidl Plus through the tests.
The tests are taking place in some Spanish stores, with a full announcement expected when it is rolled out across all of them.
Lidl did not specify how many stores or how the app worked in a technical sense. A possible format is that customers add a payment card to the application and then pay through their device’s near-field communication.
The Lidl Plus app is currently available in Austria, Denmark, Spain, Poland and certain regions in Germany. It includes a digital loyalty card and provides easy access to discounts and promotions.
As well as potentially allowing a more convenient customer experience, introducing a payment option into the application could allow Lidl to combine details of how much customers are spending and what they’re buying with other data. This could help them create more effective segmenting tools to understand typical shopper behaviour.
„Dupa ce oamenii creeaza un cont PayByFace si au adaugat cardul, selfi-ul si PIN-ul, si au avut un pic de curaj sa se duca sa incerce, daca au incercat o data plata prin recunoastere faciala nu mai folosesc altceva (n.r. ca modalitate de plata). 80% dintre ei numai asta folosesc. Le place la nebunie.”
Afla aici rezultatele in adoptia platii prin recunoastere faciala.