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Klarna Plus soars to 100,000 subscribers in the US

27 iunie 2024

Klarna, the AI powered global payments network and shopping assistant, announced that Klarna Plus, issued by WebBank, has reached a significant milestone of 100,000 subscribers in the US since its launch earlier this year.

„The company’s first-ever subscription service allows members to maximize their shopping experience through access to a variety of features and offers, including waived service fees on the Klarna One Time Card, rewards, and access to special deals with popular brands in the Klarna app.” – according to the press release.

„Customers have saved an average of $18 per month in the first month after signing up, amounting to an estimated $1.8 million in savings for valued users. Additionally, over 27,000 discounts have been used by Klarna Plus members on Klarna’s retail partners.” – the company explains.

The positive reception of Klarna Plus in the US really shows the value of this product,” said David Sandstrom – Chief Marketing Officer at Klarna. „Our commitment to offering valuable and exclusive benefits to our subscribers remains strong as we continuously look to enhance their shopping experience while expanding our services beyond Buy Now, Pay Later.

Features include:

Waived service fees – Shop at any retailer outside Klarna’s network to split payments into four interest-free installments using the Klarna’s One Time Card, with no added service fees, for a monthly subscription of $7.99.* 

Exclusive deals – Access special discounts worth $80 each month at brands such as Nike, COACH, Macy’s, Sephora, and GOAT.** 

First Purchase and Quarterly Discount​ – Members get $8 off on their first purchase at any Klarna partner store, and $8 off every third month at any partner store.***

Cashback rewards – Members will benefit from Klarna’s cashback rewards, coming soon.

Klarna continues to grow in the US with Q1 revenues increasing 38% YoY, while setting the standard for fairer, flexible payment options. Earlier this year, the new Klarna Card waitlist and Sign In with Klarna also launched, further highlighting the company’s product innovations that make it an everyday spending partner.


Since 2005 Klarna has been on a mission to smooth commerce with consumer needs at the heart of it. With over 150 million global active users in Klarna Group and 2.5 million transactions per day, Klarna is empowering consumers to shop smarter with greater confidence and convenience. More than 550,000 global retailers integrate Klarna’s technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, Nike and Airbnb

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Anders Olofsson – former Head of Payments Finastra

Banking 4.0 – „how was the experience for you”

So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”

Many more interesting quotes in the video below:


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?