Citi Launches “True Name” feature with Mastercard across the U.S.

20 octombrie 2020

Eligible credit card customers can now request a new card with their chosen name. 

Today, Citi announced that it is offering transgender and non-binary people the ability to use their chosen name on eligible credit cards. This launch, in conjunction with Mastercard, provides eligible U.S. Branded credit card customers with the option to use their self-identified chosen first name on credit cards. 


Effective immediately, eligible existing credit cardmembers will be able to request a new credit card, which displays their chosen name. In the coming weeks, customers will also be able to be serviced by their chosen name via telephone and across online and mobile access points. 

At Citi, we are passionate about ensuring our customers feel recognized, accepted and empowered to be their true selves,” said Carla Hassan, Citi Chief Marketing Officer. “We’re incredibly proud to launch the True Name feature, through our relationship with Mastercard, because we strongly believe that our customers should have the opportunity to be called by the name that represents who they really are.” 

Since introducing the True Name feature, we’ve received incredible feedback from our partners and allies within the transgender and non-binary communities on how the capability has eased a major pain point in their lives,” said Cheryl Guerin, EVP marketing & communications for Mastercard.

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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale in 2020?