Carrefour aims to triple its e-commerce GMV (Gross Merchandise Value) by 2026, to reach €10bn

Carrefour announced that aims to triple its e-commerce GMV (Gross Merchandise Value) by 2026, to reach €10bn. The Group also expects that digital will contribute an additional €600m to recurring operating income (ROI) in 2026 vs 2021.

To this end, Carrefour will increase by around 50% its investments in digital, with a €3bn dedicated plan between 2022 and 2026. As a result, the Group is raising its annual investment objective to around €1.7bn, at the higher end of the €1.5bn-1.7bn range communicated at the beginning of 2021.

Finally, in line with its social and environmental responsibility policy, the Group is announcing the goal of reaching carbon neutrality in its e-commerce activities by 2030 – 10 years ahead of the overall Group objective for 2040.

 „As a successful first transformation plan comes to its end, we now want to transform Carrefour, a traditional retailer with e-commerce capabilities, into a Digital Retail Company, which places digital and data at the heart of all its operations and its value creation model. This profound change, which we intend to carry out by 2026, will unleash the full potential of omnichannel, which is today the DNA of Carrefour and a unique asset in the industry.” – Alexandre Bompard (photo), Chairman and CEO Carrefour.