Amazon brings Coins to all Android devices

Amazon Coins are coming to all Android devices in the US, UK and Germany, enabling customers to buy, spend and earn using the virtual currency. Customers’ Coins balances automatically transfer to their Android device to spend on over 100,000 apps and games in the Amazon Appstore.

Initially Amazon Coins were available only to Kindle Fire owners last year. Now, in order to buy the latest apps customers simply need to download on their mobile device the latest version of the Amazon Appstore and their existing Coins balances automatically appear.

Amazon says in a press release that its new currency is an easy way for users to purchase from their phones and tablets, while for developers it’s another opportunity to drive traffic and downloads.

“Since the launch of Amazon Coins, we’ve been amazed by the number of customers using Coins, as well as how many Coins they’re spending on apps and games,” said Mike George, Vice President, Amazon Appstore and Games. “Because customers can earn Coins when they buy apps in Amazon’s Appstore, and because they can buy Coins themselves at up to a 10% discount, customers love the extra value they get when shopping in our Appstore.”, says Mike George, VP, Amazon Appstore and Games.

Amazon Appstore developers will continue to earn their standard 70% revenue share when customers make purchases using Amazon Coins. Expanding Amazon Coins across Android devices is the latest offering in an array of services that make Amazon “the most complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games”, according to the press release.