From factoring to B2B embedded finance: Omnicredit rebrands to PragmaGO. The fintech is integrating into a European group that finances SMEs with €720 million annually.

Omnicredit, a fintech specializing in factoring and microloans for SMEs, is rebranding to PragmaGO, marking a new chapter in its development within the international PragmaGO Group headquartered in Poland. „Following its integration into the Group in 2024, the rebranding reflects a stronger alignment with PragmaGO’s international structure and an expanded strategic focus on digital and embedded finance solutions, developed in partnership with B2B market players such as Netopia, Glovo, Gomag and Pluxee.” – according to the press release. 

‘SMEs account for 99.8% of all Romanian companies, and in 2024 Romania recorded one of the highest SME growth rates in the EU, at over 5% year on year. Combined with rapid digitalisation across the CEE region, this is driving strong demand for fast and convenient financing. We are responding to these needs by strengthening our presence in Romania and reaching entrepreneurs through digital channels in partnership with technology and platform partners. This rebranding is more than a name change — it brings PragmaGO’s capital strength and know-how to Romania, together with the local team’s deep understanding of the market’ – said Vjaceslav Lypko, Head of International Expansion at PragmaGO.

From factoring to embedded finance

Omnicredit built its position in Romania through factoring and business loans. As PragmaGO, the company will continue to grow this core offering while expanding its B2B embedded finance portfolio, including PragmaCash — a fully digital Merchant Cash Advance solution for e-commerce and digital businesses, with automated credit decisions in minutes and fast access to funding.

„Our embedded finance strategy is built on strong, long-term partnerships with trusted B2B brands that are well established in the Romanian market, such as Netopia, Gomag, Glovo and Pluxee. Together, we deliver financing exactly where businesses already operate — within familiar, trusted environments. Our partners become true hubs, enabling us to reach tens of thousands of Romanian entrepreneurs and provide them with fast, accessible funding at the point of need.” – added Joanna Budzik Lister, VP Strategic Partnerships at PragmaGO.

Founded 30 years ago in Poland, PragmaGO serves over 26,000 companies annually and provides approximately EUR 720 million (PLN 3.1 billion) in financing each year. Its strategic investor is Enterprise Investors, one of the largest private equity firms in Central and Eastern Europe. Beyond Poland and Romania, PragmaGO operates in Spain and Croatia, with the ambition to become a leading B2B embedded finance provider across Central and Southern Europe.

Due to the rebranding, the Omnicredit logo, name, and all brand elements will no longer be used.

The PragmaGO Capital Group (pragmago.pl) has been operating in the SME financing industry since 1996. Today, the Group is a leading Polish fintech built on 30 years of experience working with SME clients. In 2021, Polish Enterprise Funds SCA became the majority shareholder of PragmaGO S.A. The PragmaGO Capital Group includes, among others:

. PragmaGO S.A. – the Parent Company and financial institution providing funding to clients;

. PragmaGO.tech – a technology provider with a team of over 40 developers and UX/UI specialists;

. Monevia sp. z o.o. – a leader in single-invoice financing (invoice discounting);

. Telecredit IFN S.A. – a Romanian fintech specializing in digital factoring;

. PragmaGO Spain, S.L. – Spanish subsidiary, offering embedded finance;

. PragmaGO d.o.o. – Croatian subsidiary, offering embedded finance.