Anytime, the leader of the (digital) insurance market in Cyprus and Greece, launches in Romania

Anytime Romania, the digital insurance brand of Interamerican, a member of the Dutch Achmea group, announces the expansion of its presence in Romania through a partnership with Safety Broker, one of the largest insurance brokers on the local market.

„The collaboration begins on the PretulMeu.ro platform, where insurance policies from the Anytime portfolio can be purchased online, and will be extended in the coming months to other platforms operated by Safety Broker.” – according to the press release.

„Users of platforms operated by Safety Broker, such as PretulMeu.ro have direct access to Anytime digital insurance products, integrated into familiar online environments and supported by competitive offers backed by a solid international insurance group. These platforms function as tools that support the brokerage process by providing customers with relevant information, comparison options, and purchasing capabilities.” – the company explained.

PretulMeu.ro is a digital insurance comparison and sales platform operated by Safety Broker through its partners, allowing customers to compare offers and purchase insurance products.

„Partnering with Safety Broker allows Anytime to further expand its digital footprint in Romania. Being present on platforms such as PretulMeu.ro aligns perfectly with our objective to meet customers where they already are online, informed, and ready to choose simple insurance solutions”, said Oana Pienescu, Head of Business Development, Anytime Romania.

„This partnership with Anytime supports our mission to continuously enrich our digital platforms with reliable and innovative insurance solutions. Together, we aim to offer customers easier access to insurance products through intuitive and efficient online journeys”, said Bogdan Zamfirescu, Chief Commercial Officer, Safety Broker.

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Anytime is the leading digital insurance brand of Interamerican, a member of the Dutch insurance group Achmea. The company has a market share of over 45% in both Greece and Cyprus, and a direct digital insurance model, building on the trust earned from over 500,000 customers in both countries.

With €495 million in gross written premiums, Interamerican is a leading insurance provider in Greece and a key subsidiary of Achmea, a Dutch financial services group with over 200 years of experience. Since 1969, Interamerican has served millions of customers with a comprehensive portfolio of insurance and health services, combining local market expertise with innovation-driven solutions.

With €24.8 billion in gross written premiums, Achmea is one of the largest insurance providers in the Netherlands and maintains a strong presence across several European markets, including Greece, Germany, Türkiye, and Slovakia. Achmea places sustainable development and innovation at the heart of its strategy, focusing on improving access to healthcare, promoting smart mobility, and securing financial well-being for future generations.

Safety Broker de Asigurare is one of the main players in the Romanian insurance distribution market, with a solid local presence dating back to 2005. Since 2022, the company has been part of the American group Acrisure LLC, one of the largest insurance brokers globally. In Greece, Acrisure owns Mega Broker, a company that collaborates with Interamerican, placing the partnership between Anytime and Safety Broker within a broader context of international cooperation.

Following approval by the Financial Supervisory Authority (ASF) in 2024, Safety Broker’s shareholding structure consists of Unilink Europe (99%) and Acrisure CEE (1%). The company has extensive national coverage, with over 150 operational units across all counties in Romania and a network of more than 2,000 representatives. Safety Broker is also present in the Republic of Moldova through two operational units.