UK Government collaborates with Microsoft and other world leading technology companies to create a framework which will identify gaps in deepfake detection, according to the press release.
Bringing together leading technology companies, such as Microsoft, academics and experts, the government is set to develop and implement a world-first deepfake detection evaluation framework, establishing consistent standards for assessing all types of detection tools and technologies. This will help position the UK as a global leader in tackling harmful and deceptive deepfake content.
The framework will evaluate how technology can be used to assess, understand and detect harmful deepfake materials, no matter where they come from. By testing leading deepfake detection technologies against real world threats like sexual abuse, fraud and impersonation, the government and law enforcement will have better knowledge than ever before on where gaps in detection remain.
Once the testing framework is established, it will be used to set clear expectations for industries on deepfake detection standards.
In 2025 alone, 8,000,000 deepfakes are estimated to have been shared, up from 500,000 in 2023.
Every person in the UK faces growing risk from harmful deepfakes – AI-generated fake images, videos and audio designed to deceive. These materials are often being used by criminals to deceptively steal money, strip away the dignity of women and girls, and spread harmful content online.
Criminals are already using this technology to impersonate celebrities, family members and trusted political figures in sophisticated scams, with tools to create convincing fake content being cheaper and more widely available than ever before, and little to no technical expertise required.
Minister for Safeguarding and Violence Against Women and Girls, Jess Phillips, said: „A grandmother deceived by a fake video of her grandchild. A young woman whose image is manipulated without consent. A business defrauded by criminals impersonating executives. This technology does not discriminate. The devastation of being deepfaked without consent or knowledge is unmatched, and I have experienced it firsthand.
For the first time, this framework will take the injustice faced by millions to seek out the tactics of vile criminals, and close loopholes to stop them in their tracks so they have nowhere to hide. Ultimately, it is time to hold the technology industry to account, and protect our public, who should not be living in fear.”
Tech Secretary Liz Kendall said: „Deepfakes are being weaponised by criminals to defraud the public, exploit women and girls, and undermine trust in what we see and hear. We are working with technology, academic and government experts to assess and detect harmful deepfakes. The UK is leading the global fight against deepfake abuse, and those who seek to deceive and harm others will have nowhere to hide.„
Deputy Commissioner Nik Adams, City of London Police, said: „This new framework is a strong and timely addition to the UK’s response to the rapidly evolving threat posed by AI and deepfake technologies. As the national lead force for fraud, the City of London Police see first-hand how criminals are increasingly exploiting AI as a powerful tool in their arsenal to deceive victims, impersonate trusted individuals and scale harm at unprecedented speed.
By rigorously testing deepfake technologies against real-world threats and setting clear expectations for industry, this framework will significantly bolster law enforcement’s ability to stay ahead of offenders, protect victims and strengthen public confidence as these technologies continue to evolve.”
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