Ferrari will extend its cryptocurrency payment system to its network of European dealers from the end of July. „The entry into the European market follows the successful launch of this alternative payment system in the United States less than a year ago, to support dealers in better addressing the evolving needs of its clients.” – according to the press release.
By the end of 2024, Ferrari will expand cryptocurrency transactions to other countries in its international dealer network, where cryptocurrencies are legally accepted.
„Ferrari is leveraging the expertise of various companies active in the cryptocurrency payment sector to ensure transaction security. These solutions will facilitate dealers in accepting payments without the need to manage cryptocurrencies directly, as these will be converted immediately into traditional currency. The providers’ solutions will also allow for the verification of the source of funds and protect transactions from price fluctuations related to exchange rates.” – the company explained.
To date, most of Ferrari’s European dealers have already adopted or are in the process of adopting the new payment system that adds to the traditional ones.
For the launch of its scheme in the U.S. Ferrari had turned to one of the biggest cryptocurrency payment processors, BitPay, and allowed transactions in bitcoin, ether and USDC, one of the largest so-called stablecoins.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
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