Meta’s WhatsApp is offering a new payment method to its massive customer base in India. “We’re making it easier to complete a purchase directly in the chat,” the messaging service wrote on its blog.
“Starting today, people in India can add items to their cart and send a payment using the method of their choice from all supported UPI apps, debit and credit cards, and more. We’re excited to be working with partners Razorpay and PayU to make paying for something as simple as sending a message.” the company said
WhatsApp has already launched similar payments programs in Brazil and Singapore. This latest move could place it “among the top three digital payments apps in the country,” Arvind Singhal, chair of business management consulting firm Technopak Advisors told the Financial Times.
India is home to more than a billion people, and more than half a billion of them are WhatsApp users. It’s also a country quite comfortable with mobile payments, as PYMNTS intelligence shows consumers in India using digital wallets to pay for 55% of retail purchases.
WhatsApp said in late June that WhatsApp Business has an active user base of more than 200 million, up from 50 million in 2020.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below: