WooCommerce, the e-commerce platform developed by Automattic, has teamed up with Viva Wallet to offer a free Pan-European native payments gateway solution.
„Viva Wallet for WooCommerce is a continuously growing smart mechanism for frictionless payments that adapts automatically to client use. Each recurring updated version of Viva Wallet’s extension will bring the payment method choices that increase the conversion rate of the online store higher up in the option list, based on local targeting parameters,” according to the press release.
For example, merchants located in any country (e.g. Belgium), might see local payment methods (e.g. bancontact) move higher up in the order of payments, based on actual user’s preferences and devices used. To further improve its feature list Viva Wallet will actively involve merchants through a social media platform and will offer additional enhanced customisation options.
„Viva Wallet for WooCommerce is the only continuously expanding smart payment plugin addressing the needs of online merchants across all 23 European countries, bundling payments, a localised IBAN account and a local BIN business debit card,” the company said.
“We are excited to partner with WooCommerce to bring our cloud-based solution to online merchants across Europe. With the easy to integrate, free Viva Wallet for WooCommerce, we help merchants increase their online sales through integrated support for all major international schemes and many local payment methods. Combined with the free Viva Wallet business debit Mastercard, WooCommerce merchants may now reduce payments fees down to 0%,” said Makis Antypas, Viva Wallet‘s CIO and Cο-Founder.
The comoany said that Viva Wallet is the first European entirely cloud-based payment services provider with offices in 17 European Countries. Created to change the way businesses pay and get paid, Viva Wallet offers businesses of all sizes acceptance of 24 payment methods through innovative Smart Android card terminals. It also provides Card-Present and Card-Not-Present acquiring services, as well as business accounts with local IBAN and debit card issuing.
Viva Payment Services S.A. (Viva Payments) is a principal member of Visa & Mastercard for acquiring and issuing services, and an e-money institution licensed by the Bank of Greece for the provision of payment services within EEA and the UK.
„Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”