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Visa unveils Web3 customer loyalty platform. „People want to be rewarded not just for their purchases and loyalty, but for their engagement and interactions with a brand.”

8 ianuarie 2024

Visa’s brand-new loyalty solution enables brands to gamify rewards and bring immersive, digital-first experiences to consumers

Visa, a world leader in digital payments, announced the launch of the Visa Web3 Loyalty Engagement Solution. The new value-added service ushers in the future of customer engagement and loyalty, helping brands meet next-generation customers where they increasingly are – in digital and virtual worlds – through immersive programs like gamified giveaways, augmented reality treasure hunts, and new ways to earn and burn loyalty points.

Consumers are looking to engage with brands in new ways, and traditional loyalty programs have not evolved over the past decade. Imagine earning a unique digital collectible, whether it’s from purchasing tickets for a sports event or participating in an augmented reality treasure hunt,” said Kathleen Pierce-Gilmore – SVP and Global Head of Issuing Solutions, Visa. “Our new innovative digital loyalty solution empowers brands to reward customers not only for their transactions but for their active engagement, paving the way for secure, seamless and immersive digital and real-world experiences at their fingertips.

A new era for rewards

Research shows that consumers today have new and heightened expectations about the value they receive from loyalty programs, and this extends beyond traditional points-based benefits1. People want to be rewarded not just for their purchases and loyalty, but for their engagement and interactions with a brand – especially if it is fun, easy and rewarding. This is underscored by the fact that more than 77% of consumers worldwide value real-world experiences, and 60% desire curated experiences tailored to their preferences2.

The new Visa solution, powered by SmartMedia Technologies, can provide brands with an enterprise platform that bridges Web2 with Web3 innovation that is user-grade and can be customized to create curated experiences and offers for consumers. With the use of this solution, brands can engage customers by providing a digital wallet where they can apply rewards – such as perks and benefits – towards virtual, digital, or real-world experiences, in various sectors such as travel, sports and more.

SmartMedia Technologies is thrilled to partner with Visa in revolutionizing the future of loyalty and engagement. Our enterprise Web3 platform seamlessly integrates with Visa’s digital payment solutions, offering unparalleled experiences for brands to connect with consumers,” said Tyler Moebius – CEO of SmartMedia Technologies. “This collaboration is not just about enhancing customer rewards; it’s about redefining the value exchange between brands and consumers in a mobile payments-first world. We are committed to delivering experiences that are as rewarding as they are engaging and relevant for today’s evolving consumers.”

For more information on the Visa Web3 Loyalty Engagement Solution3, click here.


1 Bond, The Loyalty Reportwww.bondbl.com/theloyaltyreport
2 Euromonitor International and Visa, Loyalty Redefined: Turbocharge Customer Retention with High-Value Programmeswww.euromonitor.com/whitepaper/loyalty-redefined
3 Product availability varies by region.

SmartMedia Technologies (SMT) is the Enterprise Web3 engagement and loyalty platform that leading brands trust to make Web3 easy, safe, and open for current and future consumers. SMT powers gamified AR and spatial experiences for consumers to earn and redeem tokens and rewards through the SmartMedia Wallet, a user-friendly Web3 mobile app. SMT enables brands to deliver personalized consumer loyalty through its self-serve, drag and drop studio while leveraging the scale of its Web3-enabled programmatic media platform to reach digital and mobile audiences – delivering gamified engagement, acquisition and loyalty to drive better business outcomes.

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Anders Olofsson – former Head of Payments Finastra

Banking 4.0 – „how was the experience for you”

So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”

Many more interesting quotes in the video below:


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?