Visa unveils AI fraud fighting tools

Visa has unveiled ARIC Risk Hub, an AI-based fraud prevention platform designed to help protect banks, acquirers, and financial institutions against a broad spectrum of fraud and financial crime.

„Visa, a global leader in digital payments, has expanded its value-added services portfolio with the addition of three new products that make accepting payments easier and more secure in an increasingly complex commercial landscape: reimagined Authorize.net, Unified Checkout and the ARIC Risk Hub. These services help businesses achieve their full potential by freeing up resources to focus on other business priorities.” – according to the press release.

Launched at TRANSACT 2025, a global payments conference in Las Vegas, Visa’s newest value-added services include:

Reimagined Acceptance Capabilities: The reimagined Authorize.net will help businesses analyze data, summarize insights, and adapt to rapidly changing customer trends. Already utilized by small-to-medium sized merchants and acquirers to process roughly $200 billion in annual total payment volume, the new Authorize.net platform will feature a streamlined user interface, AI capabilities, improved dashboards for day-to-day management and support for in-person card readers and Tap to Phone. The new experience will be available in the United States in Q2 with additional countries to follow next year.

Unified Checkout Experience: As new ways to pay continue to emerge, merchants want to integrate once to accept all payment types to decrease the likelihood of lost sales at the point of checkout. Unified Checkout can be launched in a few hours with a „deploy ready” payment acceptance code. It delivers strong ecommerce conversion rates, with an intuitive checkout experience, orchestrating over 25 card and alternative payment options. Because Unified Checkout is part of the Visa Acceptance Solutions Platform, customers also have options to comprehensively manage their success rates, such as fraud management, 3DS authentication and tokenization management. The new experience will be available in the United States and in pilot stage in additional markets in Q3.

Enhanced Fraud Protection: Fraud costs billions to the global financial system each year. Powered by Visa’s recent acquisition of Featurespace, the ARIC Risk Hub is a holistic fraud fighting platform that offers multiple solutions and helps protect acquirers and their merchants against a broad spectrum of fraud and financial crime. Featurespace’s powerful, adaptive AI helps identify risky transactions and builds profiles around genuine customer activity to increase approvals and stop bad actors in real time. The ARIC Risk Hub is available globally today.

“Accepting a payment is a fundamental need of any business. Leveraging new technology to accept payments more efficiently and securely can be what sets a business apart in today’s rapidly digitalizing world,” said Antony Cahill, President of Value-Added Services, Visa. “With our new services, we’re helping businesses harness data-driven insights, simplify the checkout experience, and fight fraud more effectively than ever.”

„At Visa, we talk a lot about unleashing the creativity of commerce – in other words, how do we support retailers, marketplaces and shops to launch new products, enter emerging markets, and grow,” said Rob Cameron, Global Head of Acceptance Solutions, Visa. “These new services were built with exactly that in mind: they’re designed to make life easier for businesses, freeing them up to do what they do best.”

Visa’s newest solutions are being added to a broad suite of more than 200 value-added services, spanning four categories: Acceptance, Advisory, Issuing, and Risk and Identity. Each service is designed to meet a unique client need and ultimately make increasing growth, reducing fraud and improving customer experiences easier than ever.