For the first time, this season’s Super Bowl will be cashless after the NFL and partner Visa decided to accelerate the move to contactless payments because of the Covid-19 pandemic. „Visa is committed to helping venues around the globe prepare for reopening with digital-first operations,” the company said.
Super Bowl LV will offer 100 percent digital payment acceptance for fans throughout the stadium on game day, including parking, concessions, retail, mobile ordering, and more. „Beyond game day, “Super Bowl Experience presented by Lowe’s” will be 100 percent cash-free for the first time,” according to the press release.
For fans who require assistance, ATMs that exchange cash and dispense Visa-branded pre-paid cards up to $500 will be available, with no load fees. Visa pre-paid cards dispensed in-stadium will also work outside the venue.
“Visa is one of our key partners in helping us imagine how our fans will experience the NFL in years to come,” said Renie Anderson, Executive Vice President of Partnerships & Chief Revenue Officer for the NFL. “We’re excited to announce that for our biggest event the future is here and we thank Visa for the innovative approach to enable a more secure way to pay at Super Bowl LV. This move will not only make the game more enjoyable and efficient for our fans, but most importantly, safer for all involved.”
“Long before the pandemic sparked demand for safe, touchless experiences, Visa has been at the forefront of in-stadium digital payment innovation. Teaming up with the NFL to now make payments completely digital at the Super Bowl not only achieves a primary goal of our partnership, but is transformative for the future of sporting events,” said Mary Ann Reilly, Senior Vice President, Head of North America Marketing, Visa. “Visa will continue to lead the point of sale digital transformation at stadiums nationwide, because converting to touchless, digital payments is no longer a luxury, but a necessity for fans and concessionaires alike.”
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In recent years, Visa assisted six stadiums in upgrading their point of sale infrastructure to accept contactless payments. Now with Visa’s counsel, the NFL stadium landscape is taking it a step further and rapidly transforming to a primarily digital environment. More than 20 stadiums nationwide are moving to a cash-free model or plan to do so in the near term, including Visa partners the San Francisco 49ers and Baltimore Ravens.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
