Visa, a world leader in digital payments, and LALIGA announce a regional partnership naming Visa the Official Partner of LALIGA in the Middle East and North Africa (MENA).
„The partnership brings together Visa’s payments expertise and LALIGA’s global reach to deepen engagement with fans across MENA. Visa and LALIGA will collaborate on integrated marketing, digital content and fan-focused initiatives that offer supporters new ways to connect with the competition throughout the season.” – according to the press release.
Ali Bailoun, Senior Vice President and Group General Manager for Saudi Arabia, Bahrain and Oman, Visa, said: “Football has an unmatched ability to connect people, inspire passion and create lasting memories across MENA. Through our partnership with LALIGA, we look forward to bringing fans closer to the competition through engaging content and experiences. This partnership reflects Visa’s commitment to creating meaningful connections through sport and supporting the continued evolution of digital payments across the region.”
Raúl Ostalé Bruixola, Commercial and Marketing Director in MENA, LALIGA, said: “We are delighted to welcome Visa as LALIGA’s new Official Payment Partner in the MENA region. This partnership is another important step in our commitment to bringing the competition closer to fans through innovative collaborations that create meaningful engagement and memorable experiences. Together with Visa, we look forward to giving supporters across the region new ways to connect with LALIGA throughout the season.”
The partnership reflects Visa and LALIGA’s shared ambition to bring sport, entertainment and innovation together for fans across MENA, supported by a programme of marketing, digital engagement and fan activation initiatives.
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