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U.S. B2C e-commerce sales reached $595.1bn in 2015 – the share of m-commerce was 16%

3 mai 2016

U.S. B2C e-commerce sales continued to grow in 2015, to $595.1bn. Compared to the preceding year, this represents a growth of 9.0%, meaning that for the first time in years, this growth rate dropped to single digits. In 2013 the online revenue increased by 17.5%, so it is clear that the US B2C e-commerce market is becoming more and more mature.
mobile commerce in Europe
Mobile sales grew significantly in the United States last year. Whereas the share of mobile commerce in the total retail e-commerce amounted to 11.7% in 2014, this share increased to 16.0% in 2015. Still, about 60% of the time spent on shopping online is done though a mobile device. This means that many people still are not confident enough about purchasing products and/or services through mobile devices and mainly use these for searching and orienting.

Source: ecommerce-europe.eu

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