U.S. B2C e-commerce sales reached $595.1bn in 2015 – the share of m-commerce was 16%

U.S. B2C e-commerce sales continued to grow in 2015, to $595.1bn. Compared to the preceding year, this represents a growth of 9.0%, meaning that for the first time in years, this growth rate dropped to single digits. In 2013 the online revenue increased by 17.5%, so it is clear that the US B2C e-commerce market is becoming more and more mature.

Mobile sales grew significantly in the United States last year. Whereas the share of mobile commerce in the total retail e-commerce amounted to 11.7% in 2014, this share increased to 16.0% in 2015. Still, about 60% of the time spent on shopping online is done though a mobile device. This means that many people still are not confident enough about purchasing products and/or services through mobile devices and mainly use these for searching and orienting.

Source: ecommerce-europe.eu