The biggest disrupter of our time is UX. Whether we’re talking about companies like Google, Uber, Airbnb, Apple, the better user experience always made the company win over traditional solutions.
TypingDNA, a Romanian fintech start-up, announced that it has launched TypingDNA Verify „a smarter, user-friendly authentication that replaces SMS 2FA codes with better UX, for a tenth of the cost”.
„In most cases you’ll pay 10-20 times more for one single authentication with an SMS code. We want to change this forever. If you have high frequency user authentications, your costs will reduce much more – only $0.01 per active user/month,” the company says.
„SMS codes are annoying, we all agree. But, experts agree it’s the best “no-app-needed”, “no-enroll-needed” method out there. However, there is a big difference in brutally using it a hundred times a year to authenticate a particular person, or only use it once or twice as a smart Root of Trust (RoT),” explains Raul Popa, Co-Founder & CEO TypingDNA.
He added: „You’re still going to be sending SMS codes even after starting with TypingDNA Verify, but we only send SMS codes when the users enroll into the system, if they fail to verify, or if you bypass our verification. This will keep SMS costs low, at an estimated 10%, or lower.”
Watch the video to see how it works