Top UK retailers report positive revenue impact from embedded finance: up to 30% increase in average order values

New research from leading retailers in the UK indicates that embedded finance could unlock a significant incremental revenue between 4-7%, according to a new report published by NatWest Boxed and Boston Consulting Group (BCG). 

Banking-as-a-Service (BaaS) allows retailers to partner with technology and/or banking providers to offer financial products and services to end-customers. When financial products and services are directly integrated by retailers into the customer journey, it is referred to as embedded finance. Retailers have reported a 5-12% boost in conversion rates, a 15-30% increase in average order values and a 4-7% incremental revenue growth overall from the use of embedded finance. 

Ecommerce has been a key driver of embedded finance growth, providing a widely adopted channel to reach customers. Research shows that segments with higher BaaS revenue tend to have higher ecommerce penetration of over 50%.

Technology platform capabilities and end-to-end customer support were identified as the top reasons for selecting a BaaS provider, more important than price. 

Andrew Ellis – CEO, NatWest Boxed: “Embedded finance is reshaping the retail industry. With developments in cloud-native technology and product innovation converging, retailers are increasingly offering financial services and embedding them into customer journeys. But with an increasingly complex landscape of products, technology and suppliers to choose from, retail leaders need to ensure they focus on the right services with a trusted and secure BaaS partner to maximise the opportunity.” 

Mark Dynes – Managing Director & Partner, BCG: “BaaS and embedded finance is enabling all types of retailers to become a distributor of financial services. As our research shows, retail leaders can rely on embedded finance to meet a broader set of customer needs and maintain control of critical brand experiences. The results have been game changing, with a compelling impact on conversion, basket sizes and long-term engagement.”

To read the full research, download the white paper here. 

Methodology: Interviews were carried out by BCG with 21 leading large retailers in the UK between October to November 2023.