The tbi bank shopping app has surpassed 300,000 users and reached approximately 2,000 partner retailers. Nearly two-thirds of transactions made through the BNPL model.

More than 300,000 users chose tbi bank’s shopping app in 2024, and the number of partner retailers has reached approximately 2,000, according to the bank’s data. Interest-free installment purchases are preferred by customers, with nearly two-thirds of transactions made through the BNPL (Buy Now, Pay Later) model, offering four installments with no additional costs.

In 2024, the average shopping cart value recorded in the app was €230, and 60% of users set a shopping limit directly within the platform. Among the most important partner stores are eMag, Samsung, Flip, Flanco, iSTYLE, Fashion Days, Epantofi, Modivo, Sinsay, and Noriel.

“For many Romanians, financing major purchases can be a challenge. That’s why we created the shopping app – a smart solution that provides quick access to the necessary funds with flexible repayment options. The rapid growth in the number of users over the past year confirms that this solution meets real customer needs. However, our success is not only measured in numbers but also in the experiences and satisfaction of those who turn their plans into reality”, said Teodora Saguna – Head of In App Shopping, tbi bank.

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tbi bank is a challenger bank in South-East Europe and a regional leader in alternative payment solutions, combining financing and shopping services to meet customers’ current needs and future consumer trends. Active in Bulgaria, Romania, Greece, Germany, and Lithuania, tbi bank supports more than 26,000 merchants. tbi bank has a customer base of more than 2 million customers and granted almost 750,000 loans in 2023. In Romania, over 200,000 users are constantly using the shopping app created by tbi bank to offer quick and advantageous access to the best deals in 4 interest-free installments or up to 60 fixed installments.