The global transaction value of all eCommerce payments is expected to reach $8.4 trillion by 2026. eCommerce over rich media messaging channels representing less than 1% of this spend.
A new study from Juniper Research forecasts that global eCommerce spend across rich media channels will grow from $14 billion in 2025 to almost $19 billion by 2027.
This substantial growth will be driven by the growing integration of conversational AI solutions in rich media channels, such as rich communications services (RCS) business messaging and over-the-top (OTT) messaging apps. These integrations are creating new sales opportunities for eCommerce merchants; enabling messaging vendors to create new revenue streams.
Mobile Messaging Vendors Must Prioritise Payments Partnerships
Juniper Research identified the complex regulatory landscape surrounding mobile payments as the biggest challenge for mobile messaging vendors entering the eCommerce space. As rich media channels grow, mobile messaging vendors must partner with established payment service providers to implement payment capabilities into their channels.
The global transaction value of all eCommerce payments is expected to reach $8.4 trillion by 2026. Despite rich media channels representing less than 1% of this spend, the opportunity for mobile messaging vendors to establish themselves in eCommerce markets and generate a new revenue stream cannot be understated. Juniper Research believes that conversational AI capabilities over rich media messaging channels provide the perfect platform for messaging vendors to grow their share of eCommerce spend.
Research author – Molly Gatford, remarked: “When partnering with payment service providers, messaging vendors should look to include revenue sharing agreements. Rich media channels offer significantly more compelling user experiences; increasing the value of conversational channels within the eCommerce ecosystem and enabling merchants to reach new users.”
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An extract from the new report, Global Conversational AI Market 2025-2029, is now available as a free download.
Dariusz Mazurkiewicz – CEO at BLIK Polish Payment Standard
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