Société Générale and Mastercard have partnered to launch a special edition League of Legends® Card, „the first payment card in France designed for gaming fans and offering them a number of exclusive advantages”, according to the press release.
Société Générale and Mastercard are reinforcing their engagement in eSport. Mastercard is the exclusive “payment services” partner for global League of Legends® sports events, one of the world’s most popular eSports in the world. This adds to the long list of sports and events already sponsored by the brand. As for Société Générale, the bank is the major sponsor of the professional League of Legends® team, Gamers Origin, one of the leading eSport clubs in France.
Société Générale has been able to use the expertise of the Gamers Origin team to propose exclusive advantages* to holders of this new limited-edition card:
. Up to 30% discounts with partners for the purchasing of material, by-products and spin-off products or for the rental of gaming material;
. League of Legends® coaching sessions with the professional players of Gamers Origin;
. Visits to the Gamers Origin training centre and onsite viewing of League of Legends® French League matches.
This launch is accompanied by a major communication campaign which starts this week with the start of the competition to win VIP access to the final of the World Championship in November in Paris via the Mastercard “Priceless” programme. This includes, premium tickets, meetings with the players and backstage tours (4).
„For over twenty years, Mastercard has been a leading sponsor in the areas of sports and events. Mastercard is one of the first global brands to take a big step forward in the world of eSports on a worldwide level. We are delighted in France to partner with Société Générale for the launch of the first League of Legends® card in France, that offers its cardholders unprecedented priceless experiences explains Solveig Honoré Hatton, Country Manager of Mastercard France.
„For over ten years, Société Générale’s clients have been able to choose from a catalogue of Special Edition cards that suits them best. With over 180 models available, the bank is the one which offers the broadest choice in the market.Thanks to Mastercard, we can give fans of League of Legends® the opportunity to have a payment card in the colours of their favourite video game and offer them exclusive and unforgettable experiences, adds Philippe Marquetty, Payments Director of Société Générale.
(*) Find more information and the conditions of these benefits at https://particuliers.societegenerale.fr/league-of-legends
The League of Legends® Collection option is subject to conditions and is available only on the Mastercard and Gold Mastercard cards. The fee of the Collection option (€12/year; rate as from September 2, 2019) is added to the card subscription fee.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
