The ability to make payments over services such as RCS (Rich Communication Services) is a key future driver of global Communications Platform as a Service revenue over the next five years – study

24 iulie 2020

A new study from Juniper Research has found the total value of the CPaaS (Communications-Platform-as-a-Service) market will reach $25 billion in 2025; rising from $7 billion this year. CPaaS platforms provide a centralised management service for outbound communications including SMS, OTT business messaging, RCS and voice services.

The study identified the ability to make payments over services such as RCS (Rich Communication Services) and OTT messaging as a key future driver of global CPaaS revenue over the next five years.

For more insights, download our free whitepaper: How CPaaS Needs to Evolve SMS, OTT & RCS.

The new study, CPaaS: Future Market Outlook & Emerging Opportunities 2020-2025, predicted that, despite enabling new capabilities, over 95% of CPaaS revenue will be attributable to SMS in 2020 owing to the ubiquity of SMS amongst mobile subscribers. However, by 2025, SMS will drop to 70% of revenue, as alternative rich media messaging solutions gain traction in the CPaaS space.

The research forecasts that RCS Business Messaging will be the second highest source of CPaaS revenue over the next five years; accounting for 15% of global revenue by 2025. It highlights the ability to support multiple communication technologies as being critical for CPaaS vendors; helping them to increase the value proposition of their platforms for brands and enterprises, by providing a centralised management service for multiple outbound mobile communication technologies.

The research identified payment capabilities as key to maximising the value of CPaaS services for both mobile subscribers and CPaaS service users over the next five years. It predicts that growth of rich media messaging technologies, such as RCS, will provide the perfect platform to grow mobile payments over messaging channels as the number of RCS-capable mobile subscribers grows over the next five years.

Research author Sam Barker remarked, “‘CPaaS vendors must demonstrate the additional value their platforms can provide to brands and enterprises, with payments services being the primary way by which CPaaS vendors can increase their market appeal”.

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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale in 2020?