More than 1 in 3 Brits think slow websites are less secure (36%) and less trustworthy (35%), while almost half of people think their money payments are less likely to go through on a slow website, according to thepaypers.com.
UK-based Uswitch has analysed British consumers’ perceptions of slow websites and tested brands in banking, as well as digital brands.
The brands that were tested include TSB, Lloyds, Barclays, and Natwest, among other banking brands and digital banks Monzo, Starling, and Revolut.
The sites were scored on how quickly they become ‘interactive’, the point when enough of the page has loaded that you can click a link. Banks lead the way with the highest scores in both desktop and mobile speed tests, compared to the other four industries tested, scoring 62 out of 100.
With 69% of Brits stating they’d be most annoyed if they visited a slow banking website compared to other industries, big banking brands need to ensure they create a great website user experience.
Slow websites aren’t good for business, with over half of people saying they would judge a brand negatively for having a slow website. 71% of consumers would visit a competitor site instead, 1 in 4 stating they’d never return to the slow site again.
„Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”