According to a study by the research institute ibi research from last year, ten percent of online customers cancel the payment process when choosing the payment method if only the five most common variants (invoice, credit card, PayPal, direct debit, instant transfer) are used Choices are available.
The Austrian Santander Consumer Bank would like to solve this problem now. Together with the Hamburg-based e-commerce technology company „payever”, „it has developed a partial payment solution for online shops, which can be integrated into various shop systems in a few minutes with the help of a plug-in and can be used there in addition to payment solutions from other providers,” according to the press release.
The service is free for partners of the bank, includes IT support and is available for ten of the most popular shop systems – including Shopify, Magento, Shopware and WooCommerce – at the start.
„Retailers who do not use any of these or a shop system they have developed themselves can integrate the partial payment solution with little effort via a simple IT interface,” the bank explains.
Dealers receive the purchase price paid out immediately
Purchases of 100 euros or more can easily be paid in small installments (up to 60 monthly installments) with the online partial payment – and that on fair terms. This enables web shop operators to address the constantly growing “buy now, pay later” target group and thus increase their sales figures. And that without taking the risk of default or having to forego liquidity. Because while buyers pay for the goods in installments, the retailer receives the purchase price from the Santander Consumer Bank immediately.
The partial payment at the POS is definitely well received by around 1,000 cooperation partners from the retail sector: 93 percent are extremely satisfied with the service, according to the results of a survey last year.
„Dupa ce oamenii creeaza un cont PayByFace si au adaugat cardul, selfi-ul si PIN-ul, si au avut un pic de curaj sa se duca sa incerce, daca au incercat o data plata prin recunoastere faciala nu mai folosesc altceva (n.r. ca modalitate de plata). 80% dintre ei numai asta folosesc. Le place la nebunie.”
Afla aici rezultatele in adoptia platii prin recunoastere faciala.