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Romanians are now placing significant orders, in the tens of thousands per day, on marketplaces from Asia, especially from China – Packeta says

26 februarie 2024

2023 brought significant changes in the behaviour of Romanian consumers regarding the purchase of products from abroad. „In contrast to the previous period, when the shopping options of Romanians focused mainly on online stores or markets in Europe, Romanians are now placing significant orders, in the tens of thousands per day, on marketplaces from Asia, especially from China, influenced by more attractive prices, a wide range of products, availability of stock, and speed of deliveries.” – according to Packeta Romania.

In the near future, we will witness the entry of more platforms from Asia into the Romanian market. However, it is expected that Romanians will continue to make purchases from this new emerging market. At the same time, we expect orders to continue towards already established European online stores in the eCommerce landscape. This diversity of options offers Romanian consumers the possibility to choose according to preferences, prices, and quality of services, thus contributing to a fair and competitive market„, says Alexandr Jeleascov, Managing Director at Packeta Romania.

Packeta Romania, a global digital platform for online commerce and a member of the Packeta Group, „recorded a doubling in the volume of parcels processed from the cross-border segment last year, compared to the previous year, amid a significant increase in demand for international deliveries” – according to the press release.

„The increase in demand occurred in the context of continuous expansion of Romanian online stores towards foreign markets and the entry, in recent years, into the local market, of international brands and marketplaces.” the company explains.

In 2023, 70% of the online stores that accessed Packeta Romania’s services chose to expand their deliveries internationally, primarily targeting countries near Romania, the Balkan region, and other European countries with significant Romanian communities. The integration of Packeta Romania’s services with local and international platforms and marketplaces has significantly contributed to accelerating the process of expanding international deliveries for Romanian online stores„, addss Alexandr Jeleascov, mentioning that partnerships and good collaboration with over 70 international carriers had a significant impact in reducing international delivery times and costs.

For 2024, Packeta Romania is considering a growth similar to that recorded last year, as there is a continuous trend of online stores’ interest in expanding to other markets.


Packeta Romania is a global digital platform for online commerce, a member of the Packeta Group, present on the Romanian market since 2017. The company aims to facilitate the logistic process for sellers and online stores through multiple delivery services, without imposing the place and time of product collection on the end customers. This is possible due to an extensive network of over 15,000 own pick-up points in 4 countries, including 6,200 Z-BOX lockers and over 137,000 partner pick-up points in Europe.

In 2023, the Packeta Group transported almost 106 million parcels and currently collaborates with over 49,000 online stores and sellers, and the Packeta mobile app has already been downloaded by over 8,000,000 users. Online stores can ship their parcels not only nationally, but also internationally, in all 27 countries of the European Union, plus the United Kingdom, USA, Switzerland, Liechtenstein, United Arab Emirates, Israel and Turkey.

Packeta Group, the parent company of the Czech logistics and technology group Zásilkovna, as well as Packeta Romania, increased its turnover to 294 million euros in 2023, an increase of 18.3% compared to the previous year.

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