Plaid and Backbase tackle banks’ multi-day customer onboarding problem

Backbase, the leader in AI-powered banking, announces a partnership with Plaid, a data network that serves as the analytics layer for financial services. Together they solve one of banking’s biggest challenges: data fragmentation that slows innovation and limits customer experience.

Financial institutions face a common problem: Data lives in silos, legacy integrations break constantly, customer onboarding often takes several days – and lack of visibility across databases means creating personalized experiences is challenging and costly.

The partnership changes that equation. By integrating Plaid’s secure, real-time financial data connectivity with Backbase’s AI-powered Banking Platform, the collaboration allows banks to onboard customers faster, aggregate account data seamlessly, and deliver personalized financial journeys without wrestling with outdated integrations.