Paysecure, an award-winning payment orchestration provider in iGaming, has unveiled its dynamic cashier product – „the most customizable cashier solution on the market, providing operators with deep insights into user behavior to improve conversion and reduce fraud” – according to the press release.
The dynamic cashier solution empowers clients to completely control the look, feel and execution of the deposit and withdrawal process to enable seamless, multi-currency deposit and pay-out flows.
„An enhanced cashier experience is designed to improve conversion by up to 7% and increase deposit value by up to 35%. It also enables operators to extend brand experience, localize and segment user flows, and gain deeper insights into player behaviour at the cashier stage.” – the company said.
„Operators will gain access to deep insights on player behavior at the cashier, enabling them to continually optimize the experience to boost acceptance rates and reduce friction. Detailed cashier performance analysis on data points including cashier load times, error types and success rates – combined with advanced AI tools to monitor and flag performance improvement opportunities – equip payments teams to scale operations and reduce barriers for players.” – the company explained.
The dynamic cashier product also allows operators to add personalized promotions and notifications at key touch points throughout the cashier experience, to help improve player engagement rates, reduce friction and provide a seamless journey to play.
Operators are able to build their ideal cashier experience at speed via the Paysecure platform. With control over colours, logos, CTA buttons and more, teams are able to update and test updates in a sandbox environment, meaning improvements can be pushed live within minutes.
Paysecure’s customizable cashier also allows operators to control taxation parameters, surcharge fees, transaction thresholds, and currency settings.
Viktoriia Degtiarova, CCO and Co-Founder at Paysecure, said: “Our dynamic cashier solution gives operators unprecedented flexibility to transform the payments journey into a real competitive advantage.
“The cashier is where players decide whether to deposit, return and ultimately stay loyal, so delivering the right experience directly impacts conversion and lifetime value. With our fully customizable, dynamic cashier, operators can fully control the look and feel of their cashier to create seamless, on-brand journeys that resonate with players, while localizing flows for different markets and segments.„
Founded in 2022, Paysecure is a global payment orchestration platform offering tailored solutions designed to simplify payment operations and enhance performance across every transaction.
With one single integration, Paysecure provides global merchants, platforms, financial institutions and payment providers with best-in-class optimization tools and a growing payments ecosystem of over 500 payment methods, PSPs and acquirer connections.
With a wealth of feature-rich functionality such as dynamic cashier, smart routing, centralised tokenization and real-time reporting, clients are empowered to increase acceptance rates, reduce fraud, improve cross border transaction costs and enhance the end-to-end customer experience.
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