Romanian Fintech start-up PayByFace selected in Visa Innovation Program

15 iunie 2020

The fintechs with the best developments within the Visa Innovation Program may have the opportunity to launch a pilot with Visa or a bank and have extended access to Visa’s partner network. PayByFace, which is providing merchants with a service that combines digital signage with facial biometric-based contactless payments. might be one of them.

The co-founder and CEO of the fintech startup PayByFace, is Mihai Draghici. The latest article on the Visa Innovation Program’s blog si dedicated to him.

PayByFace was also selected in the NOCASH Gala, to have a presentation in the case study section. The event will take place in the last week of September and will present the most interesting and successful implementations in banking services, based on emerging technologies, during Covid-19.

Mike is a serial entrepreneur with almost 20 years of experience turning ideas into products and launching startups in several countries including Romania, USA, Canada, Mexico and India. He has founded over 25 companies that range from sole proprietorship in smaller local markets to several limited liability partnerships and corporations doing business around the world.

Now, let’s dive right into the questions.

My superpower is… well in high school my nickname was Flash Gordon! Going fast (with precise accuracy) is probably my main superpower.

One of my productivity hacks is… Notes app on my iPhone and zero inbox policy (email).

If I am not an entrepreneur, I will be… soccer player / coach

For me success is… Having enough time to spend with my family instead of working nonstop to build this startup. It’s a tough choice to make now in order to achieve this success later.

I dream of… Taking my son to go play soccer when he grows up (he’s 1 years old now) and also going on more family vacations when the world becomes a safer place to travel again.

The problem which PayByFace is tackling is… The different payment processes in use today are constantly evolving to improve speed, convenience and security with the latest trends post-COVID going towards contactless, biometric and cashless (virtual card-on-file) systems as the new “norm”.

The UVP (Unique Value Proposition) of our product is… A customer centric, seamless and secure digital payment ecosystem for a safer, faster and more convenient shopping experience. We are helping merchants adapt to the new consumer demands by providing a scalable and secure biometric payment system using face recognition that is platform agnostic and gives the buyer full digital control over their biometric data profile at checkout. We’re calling it “On-Demand Decentralized Biometric Payment Authorization Mechanism” as a service, with a layer of augmented reality gamification embedded into the customer journey to generate loyalty and a unique shopping experience that takes payments beyond the transaction.

The hardest part about building a startup is… Staying focused is probably the hardest part. Keeping the team aligned and focused when we have so much opportunity ahead of us is challenging, but we have set some key milestones which are critical to achieving scalability at a massive level so we try to keep our vision as a guidance whenever we derail or loose focus.

I learned the hard way that… If you can’t make money without money, you probably can’t make money with money. So we are trying to bootstrap as much as possible to obtain more market validation before we raise our pre-seed/seed round.

We believe in our success, because… we have an amazing team! Our core management team is the first people I talk to when I wake up until the late hours before bed, every day. And we are committed and determined to disrupting and innovating the buyer’s checkout experience. We want to be the first company to take payments into space using face recognition as a universally accepted and secure payment authorization method.

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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale in 2020?