A new study from Juniper Research, has revealed the number of UK residents using digital identity apps will rise from 6.9 million in 2025 to 25.5 million in 2029; a growth of 267%.
The forthcoming GOV.UK app will be a key driver; offering a government-authenticated and standardised approach to digital identity of which over 45% of the UK adult population are forecast to use by 2029.
The report identified that, despite a decrease in popularity of third-party identity apps, overall adoption of digital identities will increase. The GOV.UK app will drive this adoption significantly; presenting a regulated digital identity platform that streamlines access to government services.
Third-party Providers to Take a Back Seat
The research found that third-party apps will grow by just 9% between 2025 and 2029; a result of the GOV.UK app becoming a primary method of verifying an individual’s information, both remotely and in-person. The introduction of this app will force third-party providers to re-strategise and place greater emphasis on advertising their verification services for onboarding onto the GOV.UK app.
Report author Thomas Wilson added: “In order to retain a role within the digital identity ecosystem, third-party identity providers must seek certification against the government’s trust framework, or they will be bypassed by certified providers and lose out on additional revenue.”
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An extract from the new report, Digital ID & Verification in the UK Market 2025-2029, is now available as a free download.
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