Nubank introduces responsible credit tools, including NuScore for financial health

Nubank, one of the world’s largest digital financial services platforms, announces the launch of products that promote greater autonomy for its customers.

The Nu Guaranteed Limit (Nu Limite Garantido), a tool already familiar to Nu customers, now offers more control and flexibility: any Money Box (Caixinha) can be used to increase the Credit Card limit. Previously, only the Guaranteed Limit Money Box and Treasury Direct (Tesouro Direto) securities allowed for this credit expansion. The new feature is being rolled out gradually, and soon, Turbo Money Box will also be able to allow this increase.

Complementing Nubank’s approach to more conscious credit, the institution also announces the Limit Mission (Missão Limite), an experience that encourages good financial habits with a direct impact on the credit card limit.

The experience is divided into 3 cycles, with mandatory missions, such as depositing a minimum amount in the Money Boxes, paying the invoice by the due date, and concentrating daily spending on the Nu card. There are also optional activities, such as including accounts for automatic debit, updating income data, and consenting to Open Finance. With each completed cycle, the customer immediately earns a limit increase. The percentage of the increase varies according to the customer’s credit profile. The Limit Mission will be gradually made available to eligible customers.

“With these new tools, we want to help our customers build their credit limits in a healthy and sustainable way,” says Arthur Valadão, Vice President and General Manager at Nubank. “We know that credit is fundamental for daily life and a key component for achieving goals and realizing dreams, and for many of our customers, having a higher card limit is a significant step that can make an immediate difference in their lives.”

In addition to the new features, Nubank continues to improve its existing products that also focus on the conscious use of the card and transparency in building a credit history with the institution. One example is NuScore, which will soon be available to all customers and provides insights into customers’ financial health, as well as giving recommendations to improve the score and a clear path to achieving goals.