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Nexi Group joins Agentic Commerce Alliance

26 ianuarie 2026

Nexi Group, the European PayTech, today announced it has joined the Agentic Commerce Alliance (ACA), the world’s only open initiative dedicated to ensuring agent-driven commerce remains accessible, secure, and beneficial for merchants of all sizes.

The Agentic Commerce Alliance brings together leading innovators to define how autonomous agents interact and collaborate in real commercial environments. 

“Agentic commerce has enormous transformative potential, which can only be unlocked through an open, interoperable ecosystem built on common standards,” said Roberto Catanzaro, Chief Business Officer of Merchant Solutions at Nexi Group.

Commerce is entering a new phase. While AI has supported workflows through recommendations and predictions, a new generation of autonomous agents can now understand context, coordinate across systems, and carry out meaningful tasks on behalf of merchants and buyers. However, without shared standards and open interoperability, autonomous agents cannot operate safely and consistently across systems, channels, and workflows.

The Agentic Commerce Alliance addresses this challenge by creating vendor-neutral, open standards that enable agents to work across platforms while respecting merchant control. The Alliance’s principles emphasize human-first trust, customer-centricity, vendor neutrality, openness by default, interoperability by design, and global accessibility.

“Without open standards, discovery and choice risk being controlled by closed platforms. With them, agents can recognize trust, service, and expertise – ensuring merchants of all sizes remain visible, maintain direct customer relationships, and stay competitive,” said Stefan Hamann, CEO of Shopware and Agentic Commerce Alliance initiator.

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Related document: Shaping the future of commerce: Join the Agentic Commerce Alliance

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