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New partnership to support the Romanian entrepreneurship development through embedded finance

31 mai 2024

The partnership simplifies the process for customers who want to purchase products from Flanco Smart Discounter but lack the necessary funds. The customer selects the product and is then directed to the Omnicredit online platform to access the credit. The application is verified, and once approved, the credit agreement is generated. Omnicredit pays the transaction to Flanco, and the customer then repays Omnicredit for the installments.

Omnicredit, Romania’s fintech microfinance, factoring and financing certain receivables platform, announces its strategic partnership with Flanco Smart Discounter. By launching its first retail loan product, the fintech marks a milestone.

„The partnership aims to support start-ups and small and medium-sized entrepreneurial companies in Romania by providing access to financial solutions to overcome initial challenges and ensure sustainable growth.” – according to the press release.

There are currently around 500.000 active microenterprises in Romania, according to the quarterly report published by the National Tax Administration Agency (ANAF), and they are one of the most essential segments supporting the local economy. The first years of activity define the success of a business, and the need for quick access to financial resources is vital in acquiring the essential tools to maintain a steady pace of operational activity.

„The two companies support local businesses with a flexible solution that allows them to expand rapidly. Regardless of the activity field, entrepreneurs active for at least six months access up to 50.000 RON for office technology equipment from the retailer’s portfolio through microloans in installments with a reimbursement period of up to one year.” – the company said.

„Entering the market for individual retail loans marks a breakthrough, motivating us to agilely respond to the needs of a wider segment of customers. Embedded finance is the operation of the future by seamlessly integrating financial services into non-financial platforms and applications, providing users with smooth and personalized experiences and transforming how they access and use financial products. We are convinced this partnership will play a key role in boosting Romania’s entrepreneurial ecosystem, providing the financial support needed for small businesses to thrive and grow. This initiative reflects our commitment to facilitating entrepreneurs’ access to the equipment they need to stabilize their market position”, states Elisa Rusu, CEO of Omnicredit.

„The process is entirely simplified and fully online, requiring fewer documents, ensuring a fast, efficient, and transparent experience. Loan applications are reviewed within 3-5 hours of submission, and if approved, funds are available the same day, in line with the needs of modern entrepreneurs.” – the company explained.

„We understand the challenges that start-ups and small companies face in the early stages of their business, especially when purchasing the equipment needed to run their day-to-day business. Microenterprises are the pillar of our economy, and supporting them is essential to building a prosperous society. Through this partnership, we are convinced that we can actively contribute to the dynamics and resilience of the Romanian business environment. Together with Omnicredit, we aim to be a reliable partner for entrepreneurs, facilitating a favorable framework to innovation and long-term success”, added Oana Făurescu – Services Division Manager, Flanco Smart Discounter.


Omnicredit, established in 2019, is the first microfinancing platform in Romania that provides factoring, discounting, and micro-financing services. In 2023, Omnicredit granted over 40 million euros worth of financing to Romanian companies. Elisa Rusu owns 15% of Omnicredit shares, and 85% are owned by the investment fund Reconstruction Capital II LTD.

Flanco is the first electro-IT Smart Discounter in Romania. With over 1,500 employees, the company has a network of 157 stores, located in the most important shopping areas in 113 Romanian cities. The retailer’s online store, flanco.ro, is also constantly growing and offers state-of-the-art technology, the most sought-after brands and innovative payment solutions.

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Anders Olofsson – former Head of Payments Finastra

Banking 4.0 – „how was the experience for you”

So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”

Many more interesting quotes in the video below:


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?