With BlueCash 50, Romania’s first all in one fiscal and commercial device, merchants can monetize card transactions and sell advertising space at the point of sale, turning every fiscal receipt into a passive
income opportunity, month after month.
Danubius Exim, a leader in fiscal solutions for over 30 years, and Footprints AI, a Romanian technology company that develops and markets one of the world’s most advanced retail media and retail data insights platforms, are democratizing access to retail media for small merchants through an innovative model for generating additional revenue. The partnership between the two companies expands access to retail media, a strategy previously available only to major retail chains, without requiring any additional investment.
While fiscal devices were traditionally used only to complete transactions, the partnership between Danubius Exim and Footprints AI now turns them into a profitable advertising channel. This new solution monetizes both fiscal and commercial activity, transforming every card transaction into an advertising opportunity and a source of passive income from routine operations.
Through the screen of the BlueCash 50 fiscal device, merchants can display targeted ads, providing brands with an effective promotion channel directly at the point of sale, in exchange for commissions per ad display. Moreover, this partnership also encourages the adoption of digital payments, supporting the transition to a seamless, modern, and secure retail experience. Ads are displayed exclusively during card or mobile payments, turning cashless transactions into a new source of additional income for merchants.
Merchants simply need to enroll in the program, and additional revenue is generated automatically, with no extra investment required. What merchants need to do to access retail media:
. Merchants activate the retail media service on BlueCash 50 devices: the process is free, requires no new infrastructure, and can be accessed through the following link
. During each transaction, the device displays ads on the POS screen, relevant to the end customers.
. Each display generates direct revenue for the merchant in the form of a commission.
„This model is simple, efficient, and completely passive, allowing merchants tomonetize every interaction with customers.” – the company said.
„Modern commerce is not just about selling; it’s about continuous innovation. In the digitalization era, merchants must not only adapt but become part of the change. Through our partnership with Footprints AI, we are redefining the role and impact of Romanian merchants by giving them access to additional revenue opportunities and advanced retail media technologies.
For the first time, SMEs across the country can tap into the retail media industry, and every fiscal receipt is now more than just a transaction — it’s a valuable income resource that supports the growth of local
businesses. This is not just market evolution; it is a real step toward a digital and prosperous future for Romanian merchants.” – said Velin Ganev, CEO Danubius Exim.
„The partnership with Danubius, initiated at the end of 2023, now enters a new phase, reflecting the progress and impact that Footprints AI technology brings to physical retail in Romania. By integrating our solutions with Danubius’s smart POS systems, we are democratizing access to retail media, offering SMEs the opportunity to transform every point of sale into an innovative and profitable media channel. This expanded phase of the partnership opens new opportunities for merchants, from small to large, enabling them to generate additional revenue and connect with brands in a personalized and efficient way. This is another important step in our mission to create a dynamic national ecosystem that supports both merchants and brands in their ongoing development,” – says Dan Marc – CEO and co founder of Footprints AI.
BlueCash 50, the game changing device in Romanian commerce
Launched by Danubius Exim, BlueCash 50 is the first fiscal device that includes a fiscal cash register, a banking POS, and a digital retail media channel in an all in one solution for merchants in Romania. Through this innovation, merchants can not only accept modern payments and quickly tax transactions, but also have access to a suite of customized applications to grow their businesses or generate additional revenue effortlessly.
BlueCash means:
. One device, multiple functions – eliminates the need for multiple commercial devices.
. Integration with ANAF for real time fiscalization – ensures full compliance with current legislation.
. Fast and secure payments – thanks to the DatecsPay payment service, the device also works as a banking POS, accepting all modern payment methods and enabling direct settlement into the merchant’s account at any bank in Romania.
. Automatic monetization – with no additional costs or investments, each merchant can transform their point of sale into an additional revenue source.
„This mix offiscalization, digitization, and retail mediapositions BlueCash 50 asthemost advanced fiscal solution on the Romanian market, providing merchants withsupport andtools for real business growth” – concludes the company.
Banking 4.0 – „how was the experience for you”
„So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”
Many more interesting quotes in the video below:
