Monet, a financial cashflow startup targetting the creative industry sector, has secured an early-stage funding commitment of £17 million led by prominent UK banking executives ahead of closing its seed round this July. The company targets persistent cash flow barriers and delayed supplier payments affecting firms across advertising, content production, and digital media.
The raise addresses a £1.1 billion backlog in unpaid invoices and unresolved short-term financing needs across the creative sector. Monet is also in discussions to secure an additional £10 million in debt funding to support its expansion plans, according to Fintech Weekly.
A sector with persistent structural gaps
Many UK creative agencies face financing constraints that prevent them from operating at scale. Monet’s team notes that creative businesses in Britain encounter funding barriers four times more frequently than companies in other sectors.
Recent data cited by the firm show that only 7% of creative agencies access bank lending, compared to 25% of general SMEs. That mismatch is linked to how lenders assess cash flow reliability in campaign-based industries, where revenue often arrives after significant upfront production costs.
Monet’s platform was developed to address these issues directly. Following a two-year research and development phase and a market pilot, the company now serves small and mid-sized agencies working across TV, digital, music, and gaming content.
“These teams are high-performing but often underfunded. We’ve built MONET to deliver financial products that plug directly into campaign operations – making capital, payments, and admin seamless from day one,” said Jacob Casson, founder and CEO of MONET.
The platform offers tools that integrate financial services with operational workflows. This includes financing features embedded within campaign management systems, as well as solutions for payments and administrative tracking.
Focused product for a defined market
Monet positions itself as an infrastructure layer for agencies turning over between £2 million and £20 million annually. These firms typically operate lean teams and deliver multi-channel campaigns for major brands, yet they often lack access to financial tools adapted to the pace and structure of creative work.
Rather than offering generic SME loans, Monet’s system integrates with campaign schedules and production timelines, enabling access to working capital that aligns with project-based cash flow cycles.
The platform is designed to provide a unified interface for finance, payments, and administration, reducing friction for teams managing multiple client deliverables simultaneously. Monet’s aim is not only to shorten the time between work completed and payment received but to create operational stability for agencies managing growth in a fragmented sector.
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