Tailored go-to-market framework streamlines international card program launches and allows Issuers to follow their customers across the globe.
Today, Mastercard introduced its Global Reach Partner Program, „a new global expansion framework that makes it easier for customers to expand into new markets around the world” – according to the press release.
As the world becomes more globally connected, customers across Mastercard’s ecosystem including banks, fintechs, crypto players, merchants, marketplaces and digital platforms aspire to deliver their services across multiple countries with greater agility, and without additional complexity and delay.
„Mastercard Global Reach offers customers a tailored and scalable go to market approach that streamlines processes, accelerate launches, and delivers against their goals to serve cardholders across multiple markets.” – the company said.
Program partners will also be able to leverage Mastercard’s consulting, advisory, and implementation expertise to support with their go-to-market definition, target operating model design, and operational roll out.
Eimear Creaven, Co-President Global Partnerships at Mastercard said “Our customers, their priorities, and their challenges, shape how we design, build and evolve our propositions. We have created Global Reach to embrace the market expansion ambitions of our partners, simplify their go-to-market roadmap, and serve their customers in more markets in the world.”
Mastercard’s Global Reach Partner Program features include:
. Speed to Market: Accelerating international market entry.
. Simplified processes: Removing barriers and providing greater flexibility.
. Customized approach: Tailored to each customer’s unique needs.
. Efficiencies: Streamlining and helping to manage operational cost.
. Dedicated global enablement team: Providing consistency and in-market expertise across multiple markets.
The program is now available to qualifying Mastercard issuing partners. Customers interested in understanding how they can benefit from the new framework should contact their Mastercard representative.
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