Mastercard unveils first co-branded Samsung Pay card in South Korea

9 septembrie 2020

Mastercard is partnering with Samsung Electronics and Samsung Card for the launch of the Samsung Pay Card in South Korea, a co-branded digital and physical credit card available through Samsung Pay that exclusively gives users of the app a range of discounts and enhanced functions.

Launched on August 31, the Samsung Pay Card is the first co-branded card in Korea for the popular Samsung Pay app owned by Samsung Electronics. Samsung Pay – the leading mobile wallet in Korea – had about 19 million users as of August, with accumulated payments of 80 trillion won (US$67.5 billion) since the service started in August 2015.


In cooperation with Mastercard, the Samsung Pay Card is also bringing more flexibility and choice to cross-border payments with a new service that allows foreign merchants to accept cards registered for overseas payments on the Samsung Pay app. The Samsung Pay Card can be used at Mastercard merchants equipped with NFC readers worldwide and offers a 5% discount on payments made via the Samsung Pay app.

„Applying for the Samsung Pay Card is quick and easy on Samsung Pay. Once approved, the digital card is available immediately on the app and the physical card is delivered later,” Mastercard said.

Samsung Pay users also get access to features previously available only on the Samsung Card app, including discount details, spending levels linked to benefits, repayments due and overseas payment blocking.

When used via Samsung Pay in Korea, the Samsung Pay Card offers these benefits: a 1% discount on offline payments, a 0.5% additional discount on online payments, a 3% discount on Samsung Pay Coupon Shop payments and a 2% discount on Cashbee transit top-up by the end of December.

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Gabriela Nistor – director general adjunct BT

Tendinţele pe care le-am remarcat înainte de începerea pandemiei s-au accelerat pe perioada stării de urgenţă. Am văzut acest lucru ca o oportunitate, un tipping point pentru bancă. Post-pandemie nu avem cum sa ne întoarcem la comportamentul financiar pe care îl aveam până în februarie a.c. Relaţia românilor cu online-ul s-a schimbat. In plus, cardul fizic se va dematerializa. Vom asista la o scădere a cererii pentru cardurile fizice, respectiv la o creştere a preferinţei pentru componenta digitală a acestora.”

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale in 2020?