MasterCard Worldwide announced a three-year exclusive alliance in the payments space with Next Jump, Inc., a next-generation e-commerce company, to revolutionize the online shopping experience.
„Our new alliance with Next Jump will allow MasterCard to make game-changing advances in the online channel, which is ripe for innovation in a way that allows consumers to have a simple, seamless, secure and valuable experience wherever they are in the world and through whatever device they access the Internet,” says Josh Peirez, Group Executive of Innovative Platforms, MasterCard Worldwide.
As part of the new alliance with Next Jump, MasterCard also announced the launch of MasterCard MarketPlace™, a program that provides MasterCard eligible consumer cardholders with hundreds of merchant-funded discounts and special benefits each day from a network of thousands of merchants across the U.S.
MasterCard MarketPlace provides discount offers and/or free shipping from a network of thousands of participating merchants across a wide range of categories including apparel, jewelry, electronics and children’s clothing. MasterCard eligible consumer can access the program directly at http://www.mastercardmarketplace.com where they can preview offers, join at no cost, and set preferences for the types of merchant offers they want to receive. Cardholders can also choose to receive email notifications for offers from specific merchants as well as exclusive in-store shopping events at preferred merchants.
„Next Jump has a unique model that benefits both merchants and consumers. For merchants, Next Jump enables sales as a trusted partner – we never compete with them. Our technology allows merchants to re-direct ad spend towards better pricing in return for guaranteed sales. The merchant analytics from this model are incredibly impressive, allowing merchants to step up or down their participation in the program. For consumers, the best customers are rewarded with lower prices and/or VIP access to newest, hard-to-get, sold out products. Consumers that either spend more or have greater influence in getting others to shop – are the best customers and are rewarded accordingly”, says Charlie Kim, Founder and CEO of Next Jump.
The platform offers consumers the ability to simply personalize their online shopping experience by setting preferences and email notifications from specific merchants that they like and access to exclusive in-store events at preferred merchants. For complete terms and conditions and details, visit mastercard.com/marketplace.
The site offers customers who sign up discount offers from 25,000 participating retailers, based on their merchant preferences, ZIP code, and Web site activity.
Users that find an offer they like are then given promotional codes or coupons to be redeemed online, over the phone or in store, depending on the merchant. Customers can also rate the offer and write reviews of the merchant.
Headquartered in New York City, Next Jump is building the next generation of e-commerce and advertising technology, and revolutionizing the way consumers and marketers interact online. The company has created the most powerful technology engine for sales achieving the highest conversion rates of browsers to buyers. Over 28,000 merchant partners, both retailers and manufacturers, leverage Next Jump’s technology, to create the most targeted, cost-effective and measurable campaigns reaching more than 100 million users. Next Jump acquires its users through a B2B model, with over 90,000 corporations, affinity groups, and institutions including more than 85% of the FORTUNE 100 and nearly 60% of FORTUNE 500 companies.
About MasterCard MarketPlace
MasterCard MarketPlace is an innovative program that provides eligible MasterCard® cardholders who enroll online here at the program Web site (marketplace.mastercard.com) with hundreds of tailored discount offers each week, based on their merchant preferences, ZIP code, and Web site activity. These hundreds of offers are from 25,000 participating merchants nationwide in 19 categories—from entertainment to travel, computers, electronics, apparel, and more.
Eligible MasterCard® cardholders can participate in two ways:
Basic-Level Program, with discount offers averaging from 5 to 20 percent and other benefits. This program level is complimentary to all eligible MasterCard® cardholders.
Premium-Level Program, with discount offers averaging from 20 percent to 50 percent and other benefits, as well as deeper discounts, limited time offers, and invitations to special in-store events. Cardholders can upgrade from Basic to Premium for a $29.95 annual fee, which is waived for all World MasterCard® cardholders.