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Mastercard launches new gen AI digital assistants

31 octombrie 2024

The first application launched is a digital assistant designed to simplify the customer onboarding process, allowing customers to extend new ways to pay faster and more efficiently.  

As the rate of technology innovation accelerates, automating business processes using AI is a critical requirement. To meet the expectations of both customers and employees, Mastercard announced a suite of AI solutions with a new program to build and deploy knowledge agent tools. 


Built in collaboration with Databricks 

Mastercard’s new in-house capability was built in collaboration with Databricks on its Data Intelligence Platform. With core functionalities like a chat-based assistant user interface, source management and learning with human feedback, the program ensures that new knowledge agents are continuously trained on Mastercard’s trusted, proprietary data sets while always operating under the company’s rigorous AI and data governance principles and standards. The effort also removes the friction associated with vetting and procuring third-party solutions, further streamlining operations. 

„The product onboarding assistant automates routine tasks and answers customer’s critical questions during onboarding by utilizing a large language model with Retrieval Augmented Generation (RAG) and fine-tuning. Using Mastercard’s existing onboarding documentation as its knowledge base, RAG locates the accurate information needed to respond to user prompts.” – the company explained. 

The tool also employs a human-in-the-loop approach to integrate feedback from subject matter experts, reinforcing continuous learning and ensuring accuracy in the agent’s responses. This is one of many applications Mastercard plans to build on this infrastructure.  

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Today, Mastercard is using machine learning models to analyze more than 143 billion transactions a year to identify potential security and cyber threats, helping protect people and businesses. The company also uses AI to provide members of the ecosystem with critical insights and intelligence, and to improve access to credit and financial management, promoting financial inclusion for those with thin or no credit files and to detect potentially compromised cards. 

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Anders Olofsson – former Head of Payments Finastra

Banking 4.0 – „how was the experience for you”

So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”

Many more interesting quotes in the video below:

Sondaj

In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?