[stock-market-ticker symbols="FB;BABA;AMZN;AXP;AAPL;DBD;EEFT;GTO.AS;ING.PA;MA;MGI;NPSNY;NCR;PYPL;005930.KS;SQ;HO.PA;V;WDI.DE;WU;WP" width="100%" palette="financial-light"]

Marqeta announces new web push provisioning product – users can pay directly at POS using their mobile wallets, without requiring them to download a mobile application

23 ianuarie 2023

Today we announced our new web push provisioning product, enabling our customers to reduce friction at the point-of-sale and their users to pay directly from their mobile wallets, without requiring them to download a mobile application. „Marqeta is one of the first card issuers to launch instant issuance capabilities, and web push provisioning further extends our leadership in this space.” – according to the press release

Web push provisioning was first conceptualized during one of our Hack Weeks with the recent acceleration of digital wallet usage in mind. We saw how global digital wallet transaction values are expected to grow 60% by 2026, according to Juniper Research

Consumer adoption is also rising, with US consumers who reported using a mobile wallet in the past 12 months increasing from 64% in late 2020 to 71% in 2022, but studies show that over 75% of consumers surveyed have abandoned a transaction due to the requirement of having to download a mobile application to use services needed to check out.

During our 2021 Winter Hack Week, a group of our talented employees identified the potential impact of enabling brands to provision tokens from a mobile web browser, allowing their users to pay directly from their mobile wallets without forcing them to transact through an app. Web push provisioning was built in partnership with digital wallet providers Apple and Google. Our customer, Bread Financial is one of the first companies to utilize this new product and we’re excited to bring the capabilities to more businesses. 

Bread Financial strives to deliver a seamless experience for our customers. As part of our disciplined product design process, the team identified friction points for our customers and partnered with Marqeta to be one of the first to bring a new and streamlined experience to market with web push provisioning. This solution allows us to offer flexible payment options that will keep the merchant’s brand at the forefront and deliver a better experience for the customer,” said Val Greer, EVP and chief commercial officer at Bread Financial. “By keeping the entire payments experience in the customer’s hands, we’re able to foster engagement that continues to bring them back to our merchants.”

Quick explainer video that walks through what web push provisioning means for developers.

Check out what this release means for developers here


Launched in 2009 with a vision to simplify payments, Marqeta has evolved into the world’s first open API modern card issuing platform. The company has more than 800 employees and operates in 39 countries. So far, 500M+ cards have been issued through Marqeta platform.

Adauga comentariu

Cifra/Declaratia zilei

Anders Olofsson – former Head of Payments Finastra

Banking 4.0 – „how was the experience for you”

So many people are coming here to Bucharest, people that I see and interact on linkedin and now I get the change to meet them in person. It was like being to the Football World Cup but this was the World Cup on linkedin in payments and open banking.”

Many more interesting quotes in the video below:


In 23 septembrie 2019, BNR a anuntat infiintarea unui Fintech Innovation Hub pentru a sustine inovatia in domeniul serviciilor financiare si de plata. In acest sens, care credeti ca ar trebui sa fie urmatorul pas al bancii centrale?